国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Starbucks brews up growth plan

By Wang Zhuoqiong | China Daily | Updated: 2017-04-12 09:43
Share
Share - WeChat

Starbucks Executive Chairman Howard Schultz speaks at the Annual Meeting of Shareholders in Seattle, Washington on March 22, 2017. [Photo/VCG] 

The global head of Starbucks said on Tuesday that his group is moving to expand its presence in China, its fastest-growing market, by focusing on premium roastery stores as well as accelerating innovations to appeal to vast numbers of social media users.

Howard Schultz, executive chairman of Starbucks Coffee Co, expressed his optimism about the Chinese economy and consumers during a trip to Beijing.

He said Starbucks is playing a "long game" and investing heavily in China to build a big and enduring business in the country.

With more than 2,600 stores, across 127 cities, and nearly 40,000 employees across the Chinese mainland, the Seattle-based coffee chain plans to expand to 5,000 stores by 2021 in China.

"We are ready to open 500 new stores each year," said Belinda Wong, CEO of Starbucks China.

She said the expansion is being driven by the rising Chinese middle class, a strong growth of specialty coffee and an increasing coffee-drinking culture among consumers.

Schultz, who took on a new role as executive chairman on April 3, said his group has focused on design and development of the Starbucks premium brand and the company's social impact initiatives.

Shanghai will be home to Starbucks' first international reserve roastery tasting room, which is expected to open by the end of this year.

The experiential coffee cafe and retail location is twice size of the company's first roastery in Seattle. The company said it will allow customers in China to better understand the craft of roasting and it will brew a range of Starbucks coffees.

Jason Yu, general manger of consumer research agency Kantar Worldpanel China, said that there is fierce competition in the sector and escalating coffee consumption by middle-class Chinese consumers.

Yu said premium stores could meet the demand from high-end consumers and help coffee chains differentiate their offers and maximize their coverage of different customer groups.

Another analyst said Starbucks is expanding to third tier cities. Summer Chen, food service analyst at Mintel Group Ltd, said the growth of per capital consumption is the growth engine for coffee chains in the future.

Rapid expansion of Starbucks has contributed to the country's booming coffee house market.

Mintel estimated that in 2016 sales by China's coffee houses will rise 12 percent on the previous year to 63.6 billion yuan ($9.2 billion).

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
曲麻莱县| 神池县| 明光市| 琼海市| 内乡县| 灵石县| 九龙坡区| 上饶市| 西吉县| 平江县| 三江| 苍山县| 同德县| 平阳县| 桐梓县| 长治县| 津市市| 江城| 崇义县| 昌都县| 伊春市| 文昌市| 沙田区| 化德县| 洞口县| 名山县| 深州市| 浦东新区| 泾阳县| 沿河| 万荣县| 乌拉特中旗| 图木舒克市| 彭泽县| 苍梧县| 景洪市| 曲松县| 商南县| 宁陕县| 静宁县| 达日县|