国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

World Cup fans set to score bounty of services

By OUYANG SHIJIA/HE WEI | China Daily | Updated: 2018-06-13 07:44
Share
Share - WeChat
A local Chinese resident uses the mobile app of online video site Youku.com, a subsidiary of Chinese e-commerce giant Alibaba Group, on his smartphone in Ji'nan city, east China's Shandong province, Jan 9, 2018. [Photo/IC]

With soccer fans eager to catch their favorite World Cup matches at home, the country's leading internet companies are preparing to use the global sporting extravaganza at a battlefield to integrate their different lines of business to win customers.

This year, Chinese audiences will not only be immersed in livestreaming and on-demand video of the matches and related programs from digital channels, but also enjoy a wide range of services linked to the game, such as ordering easy-to-eat food online.

Leading online video service Youku is looking to deliver a viewing experience that is about more than just sitting and watching a match, Yang Weidong, president of Youku, said at a Sunday news conference in Beijing.

Youku, a subsidiary of Alibaba Group, will stream all 64 games of the tournament in partnership with China Central Television, and unveil a suite of promotions to boost fan engagement, including talk shows, in-show merchandise sales and prize giveaways.

"We are not only streaming soccer games... but leveraging this sporting event to showcase how Youku can ... capture opportunities in the China sports market by building relevant content and excitement," he said.

Ma Shicong, an analyst at Beijing-based internet consultancy Analysys, said, "The video streaming sector has seen fierce competition in China, so key participants will rush to grab the opportunity to boost their market share."

Youku will host a show called Play Football with Peppa Pig, a soccer-education program for children, and distribute original World Cup-themed content in the form of short videos, music and graphics via Alibaba portals including UC Web, Xiami Music and ticketing service Damai.

Hema, Alibaba's fresh food supermarket, will provide round-the-clock delivery of prepared seafood to people's doorsteps as they enjoy the games in the middle of the night.

"Using the World Cup as the entry point to integrate its whole ecological resources, the company is able to meet users' needs for multiple scenario experiences from online to offline, such as content, e-commerce and entertainment consumption," Ma said.

Youku is not the only video platform to stream the game. Migu Co Ltd, a subsidiary of China Mobile Communications Corp, is also a partner of CCTV in broadcasting the World Cup on digital media and telecommunication channels.

Migu on Tuesday announced a partnership with Twitter-like Sina Weibo involving cooperation in the distribution and promotion of World Cup-related short videos, programs produced by Migu and interactive features.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
分宜县| 廉江市| 乐清市| 板桥市| 昭觉县| 望江县| 青铜峡市| 陇南市| 福鼎市| 高雄县| 庆元县| 丰原市| 衡阳县| 沙雅县| 南昌市| 蒙山县| 深水埗区| 焦作市| 日喀则市| 大庆市| 东平县| 元朗区| 永年县| 贵州省| 玛沁县| 固始县| 合水县| 阿拉善右旗| 潮安县| 桐乡市| 屯昌县| 日土县| 家居| 慈溪市| 同江市| 桂阳县| 武山县| 贵溪市| 天柱县| 石景山区| 南汇区|