Six trends in China's luxury industry
By Zhang Jie |
chinadaily.com.cn |
Updated: 2018-09-30 06:40
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6 Platforms continue to dominate online luxury goods sales, but shopping on social media has emerged.
While 12 percent of all luxury goods in China get purchased through online platforms, shopping on social media is catching up as a new trend, representing 11 percent of sales at online platforms, compared to only 2 percent in European and North American countries.
