So how big is your team and what do they all do?
There are almost 20 people in my team. In the design department, there are seven people, including me. They're responsible for ready-to-wear, accessories, graphic design and fabrics. We have production, purchasing and warehouse management departments, people who are in charge of public relations and finance, assistants and a sales team. Now we also have an online operations team. There's also a garment sample division and a pattern-maker. It's quite a lot of people.
How did you envision the brand's spirit when you first launched?
When I started, I had three unwritten rules. Firstly, I hoped our brand would be colourful, without the use of white or black. Secondly, I hoped the brand would feature rich Eastern elements in terms of materials and patterns; we usually combine Eastern elements and Western silhouettes. These collections are suitable for modern people. Thirdly, I hoped the designs could be a good match for people without the boundaries of gender, age or nationality.
