Beijing's China World Mall has opened a boutique area focusing on art, fashion and food delicacies.

The new area has international brands such as Cartier, Coach, Versace and Gucci and also a watch zone comprising IWC, Blancpain and Vacheron Constantin.

For food, there's Chinese hot pot and Cantonese cuisine, besides pizza ando Japanese cuisine.

According to Zhong Rongming, vice-manager of the China World Trade Center, the total area of the mall is 230,000 square meters and it contains 430 stores.