国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

NBA icons' reunion a slam dunk for super penguin show

By Sun Xiaochen | chinadaily.com.cn | Updated: 2019-09-23 16:55
Share
Share - WeChat
Manu Ginobili (C) and Tony Parker (R) greet fans who hold a huge poster featuring the pair and their former teammate Tim Duncan. [Photo provided to chinadaily.com.cn]

Taking advantage of the appeal of star entertainers, livestreaming of the game on Tencent's digital platforms received over 35 million views, while ESPN also broadcast the game in various countries and regions including Australia, Brazil, Japan, Mexico and the United States.

The project has attracted more than 160 basketball stars and entertainment celebrities over the past four years, including NBA legends Tracy McGrady, Paul Pierce, Ray Allen and Chris Bosh, as well as high-profile entertainers like Kris Wu, Bai Jingting and Xiao Jingteng.

Tencent Sports, the sports affiliate of internet giant Tencent, which operates popular Chinese social networking apps Wechat and QQ, knows full well that the celebrity appeal of entertainment icons can help expand basketball's popularity outside sports circles.

"Ordinary audiences nowadays look for fun content to watch which doesn't necessarily have to be within a certain field. The crossover between sports and entertainment presented by such a show just caters to their demand," said Ewell Zhao, general manager of operations of Tencent Sports.

Parker, who used to organize similar events in his home country, agreed.

"It helps a lot (to popularize the game to a wider audience). We did a similar celebrity game in France, where we did a lot of crossovers like these today to bring entertainers to the sport. It always has a lot of fun and it was good for basketball and for everybody."

|<< Previous 1 2 3 4   
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
武陟县| 巩义市| 汝城县| 淳化县| 平顺县| 靖宇县| 中宁县| 古浪县| 长沙县| 建德市| 灵丘县| 榆林市| 西青区| 石景山区| 万年县| 甘南县| 兴隆县| 石柱| 云南省| 柳州市| 唐山市| 景谷| 曲水县| 卫辉市| 江源县| 木里| 岳阳县| 齐齐哈尔市| 武平县| 山丹县| 和平区| 淮阳县| 尼木县| 衡水市| 海盐县| 泸溪县| 尉犁县| 瓦房店市| 青州市| 惠州市| 阿克苏市|