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Executives confident about China business

China Daily | Updated: 2022-01-13 11:01
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Samantha Zhu, chairperson of Accenture China and member of Accenture's Global Management Committee

A1 China has proven its strong resilience and ability to recover and grow amid the complex environment. The country is on the right trajectory to further deepen its transformation in both public and private sectors, upgrade supply side, and unleash consumption potential.

In 2022 and beyond when the world shifts to reinventing what comes next, the growth pattern for the country and businesses will be more than walking a known path-focusing on market opportunities and exploring new ways of operating, but will depend on a truly differentiated change agenda, for example, prioritizing environmental and social impact, people empowerment and well-being, and new business foundations.

A2 China is a key strategic market for Accenture. Our ability to capitalize on the market opportunity and drive the digital transformation agenda is reflected in the continued growth of our business in China. This is the result of having executed for years a strategy to rotate our business to digital and cloud, hiring and upskilling people across China, and fostering deep relationships with leading local companies and technology partners.

A3 From these recent meetings that define the future of China's economy, we can clearly observe that the country has strong determination and commitment to further open up-lifting administrative and technological barriers to accelerate innovation and boost productivity. China's vast and dynamic market is an ideal place to match new worldwide demand and supplies at scale. With its vigorous digital economy, foreign investors and companies can explore the latest digital applications across various industries in China and share those innovations and best practices worldwide.

A4 China's commitment and efforts to its carbon goals and net-zero emissions remind everyone that this is the moment for business, government and society to come together to transform the economy into one that works for the benefit of all.

Accenture believes sustainability is the new digital. We are witnessing organizations taking further moves to help transition industries to low-carbon energy, reduce the carbon footprint of IT, cloud and software, design and deliver net-zero circular supply chains, integrate sustainable practices into the ecosystem, and reskill workforces among others.

A5 The business environment in China is constantly improving and the country is a fertile soil for foreign businesses like us to accelerate innovation, boost productivity and grow with local companies and partners. Accenture has been operating in China for 35 years and is the witness, beneficiary of and contributor to this land. We can feel and see the vigor that the opening-up is bringing to China's economy, and will continue to bring our most advanced concepts, capabilities and technologies to the Chinese market.

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