In the village Love Supermarket, there are a goods-display area, convenience service area and service management desks. The villagers earn scores by taking part in the sanitary management of courtyards in the village, acting as sketch models, acting bravely for a just cause or doing good deeds by caring for others.

After registering at the goods exchange registration desk, they can exchange the corresponding items with the scores they earn and don't need to pay anything, said Yang Kele, first secretary stationed in Sanhe village and sent by State Grid Songxian Power Supply Co.

He noted there are over 100 kinds of daily necessities — such as rice, flour and edible oil — in the village Love Supermarket, and these are provided by the State Grid's e-commerce platform "Huinongbang" in one stop.

"In order to make the Love Supermarket play its incentive role, we pay visits to the villager's homes, to get to know their demand and then prepare the goods according to their daily needs," he said, adding that the items even include some agricultural machinery and tools, which can be rented for free.

With its novel operation mode, the local State Grid "Love Supermarket" has quickly aroused the villagers' initiative to participate in public affairs, he said.

Yang added that since its trial operation, every household in the village has actively joined in the village governance and rural folk culture activities, assisting the village management team in its work, and actively developing modern agriculture and rural industries.

"It really helps in bolstering the local jobs and increasing the villagers' income, lifting the village's new look and its atmosphere of cultural-ethical progress," he said.

Please contact the writers at zhuangqiange@chinadaily.com.cn