For some weeks now, a number of local government new media accounts have announced the cessation of services, with their responsibilities being taken over by local government websites.

The move has found the support of many, who believe it is a good way to raise the efficiency of local governments instead of wasting energy on meaningless jobs. Some local government new media accounts were established hastily and were failing to play their expected roles well.

There is no point creating additional entities if unnecessary. After opening an account, it is important to regularly evaluate its actual effects, balance operating costs with the benefits of serving the people and allocate limited resources to carry out practical tasks effectively.

That's why the Central Cyberspace Affairs Commission issued a guiding document in December pointing out that government applications with low usage frequency and weak practicality should be promptly shut down.

By shutting down such accounts they mean to optimize services. While retaining certain accounts related to major livelihood issues and service categories, the information and service functions carried by other accounts should be transferred to a unified integrated platform such as the official website. This can better leverage the role of government new media in serving the public.

-People's Daily