Virtual fitting rooms that use augmented reality technology to help consumers see what they will look like in the clothes they plan to buy without needing to really wear them, have become popular with consumers.

That's just one scenario in which digital technology is changing people's consumption habits and methods, which in turn bring new growth points to the market. Echoing this new trend, the central government has released a series of documents on digital consumption with the aim of further enriching consumption scenarios and cultivating new growth points to boost demand.

Cultivating and expanding new digital consumption scenarios is not only a practical necessity for adapting to current digital development and consumption upgrading trends but also an important direction for promoting economic transformation and social development in the future. On the one hand, the number of online shopping users in China exceeds 900 million, leading to sustained growth in digital consumption demand. On the other hand, to adapt to the new business forms and models of digital consumption, enterprises are updating their management processes and production methods, pushing related industries and sectors higher up the value chain.

Globally, the rapid iteration of emerging technologies is empowering thousands of industries. To cultivate and expand new digital consumption scenarios, it is essential to fully utilize emerging technologies and integrate them thoroughly with the real economy so as to stimulate new vitality in economic growth.

It's inevitable that while injecting new vitality into the economy, new digital consumption scenarios will also bring fresh challenges, not least in the form of data security risks and privacy violations. Therefore it is necessary to further refine policies, enhance digital governance capabilities, and take measures to ensure the safety of digital consumption.

Developing the digital economy and promoting the construction of a more diverse, efficient, and convenient digital consumption ecosystem are imperative to create new growth opportunities. Many regions are increasing investments and promoting the construction of new types of infrastructure, enhancing computational power supply, strengthening technological support, and other aspects to boost the consumption momentum created by the digital economy.

ECONOMIC DAILY