"By producing quality products and promoting cultural values, we can influence more young designers and inspire a greater number of young individuals."
Intellectual property protection also poses a significant challenge to designers. Guo said Sandriver faced a trademark dispute lawsuit filed by another brand in multiple countries.
"We had to persist and implement intellectual property protection measures, ultimately prevailing in the lawsuit in the United States," she said.
Guo also highlighted the challenges of establishing a brand. "As a new brand, limited capital hinders your ability to compete with established global luxury brands, who have the resources to engage in prolonged legal battles."
Despite the challenges of global expansion, Guo remains confident that the fashion world will continue to embrace Chinese brands.
"While there are claims that the fashion world looks down on, or rejects products made in China, I have never encountered this. By offering exceptional products, overseas markets actually present mature consumer bases," she said.
