Ensuring quality

The numerous visitors to the night market brought not only locals' pride, and fame and stronger sales for the market, but also significant challenges, Liu said.

At the time, visitors complained about traffic gridlock, excess garbage, and spotty mobile signals hindering payments.

"Although our night market is quite large, its capacity is limited. Therefore, when there was a sudden surge in visitors last year, it led to some negative experiences, such as having to queue up at every food stall," Liu said, adding they immediately sought to solve the issues with strong support from the local government.

Among many measures, network providers upgraded base stations and deployed 5G micro-stations. The market added 50 cleaners and a 6-metric-ton mobile garbage compactor. Portable toilets were installed to address long lines for the bathroom.

Cao Ming, from the Zhengding County Urban Management Bureau, said their multipronged approach included strict food hygiene protocols, enhanced sanitation, dedicated patrols for order and safety, and a "specialized cylinder" system for gas safety. "We practice precision management with friendly service, so visitors can have a good experience here in Zhengding," Cao said.

Zhao Yanling, 53, sells handmade dumplings. He said quality is non-negotiable when it comes to customers' satisfaction. "We use only fresh pork slaughtered the same day, not frozen, and fresh vegetables — no shortcuts. Customers trust us," he said.

With 11 different fillings, his commitment to quality has paid off. "Quality comes first, and slowly but surely, the number of repeat customers is increasing," Zhao said.

His stall's success allowed him to buy two family apartments in Zhengding.

"I came with nothing," Zhao said, adding he is grateful for the opportunity the market provided, especially with the help and guidance from founder Li Zhangchao on fair stall rentals and running a food business.

Increasing numbers of visitors have further propelled Zhengding's overall tourism, which features night tours of ancient city walls and light shows near temples. The county's tourism has swelled in popularity in recent years after upgrades to its ancient sites and tourism spots.

Hotels near the market have reported 40 percent occupancy spikes, and taxi drivers' nightly earnings have doubled, Liu said.

"The night market and cultural tourism fuel each other," said Zhang Xiaofang, deputy director of Zhengding's culture and tourism bureau.

The county has leveraged its heritage, integrating the market with scenic night views, light shows, and night tours at scenic spots like Rongguo Mansion, Zhang said.

Free parking across the county and access to drinking water at key attractions have also boosted visitor satisfaction.