For spectators who have traveled from across the country to witness one of China's most popular sports events this year, the Village Super League is more than a midsummer soccer fest. It is also a successful campaign presenting everything unique about Rongjiang county, including its culture, landscape, folklore and food.

The awards for the winners are also local specialties, like beef for the champion, pork for the runner-up, a lamb for the third-place winner and goose for the fourth.