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China cranks up heat on counterfeits, IP violations

By CHENG YU | CHINA DAILY | Updated: 2026-04-25 08:27
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China has intensified its nationwide campaign against counterfeit and pirated goods, the country's top market regulator said on Friday, unveiling a sweeping enforcement record.

The move also came as the country seeks to bolster intellectual property right protection and underpin its drive toward innovation.

The State Administration for Market Regulation released its annual report on combating IPR infringement and counterfeiting ahead of the 26th World Intellectual Property Day.

According to the report, China handled 12,800 cases of piracy and infringement in physical markets last year, while customs officials seized 282,000 batches of suspected infringing imports and exports, totaling about 400 million items.

Market regulators investigated 218,900 cases involving trademark violations and patent counterfeiting, and for a fifth consecutive year carried out coordinated nationwide destruction campaigns targeting fake and substandard goods.

Bai Qingyuan, deputy head of the SAMR, said that enforcement has become more targeted, focusing on key sectors, products and distribution channels. In 2025 alone, regulators handled 37,000 infringement-related cases, involving 677 million yuan ($99 million), and transferred 1,130 cases to judicial authorities for criminal prosecution.

"Stronger IP protection is reinforcing China's capacity for innovation," he emphasized.

China's progress has been mirrored in global rankings. According to the World Intellectual Property Organization, China broke into the world's top 10 global innovation index for the first time, maintaining its lead among middle-income economies.

The SAMR also highlighted rising challenges from the rapid expansion of online commerce, particularly livestream shopping, which has created new channels for counterfeit goods.

The regulator said it is tightening oversight of platform-based businesses, strengthening institutional frameworks and stepping up routine supervision of the digital marketplace.

Last week, the SAMR fined seven major e-commerce and food delivery platforms a combined total of 3.59 billion yuan for violations related to "ghost kitchen" operations in one of the country's largest enforcement actions regarding online food safety.

Ghost kitchens are unqualified food preparation facilities that produce meals exclusively for delivery and have no dine-in seating for customers.

The SAMR penalized Pinduoduo, Meituan, JD, Alibaba-backed delivery service Ele.me, short video platform Douyin, as well as Taobao and Tmall, for failing to properly vet food vendors operating on their platforms.

The sanction also includes an additional 19.69 million yuan in personal fines levied on the seven companies' legal representatives and food safety executives for failing to fully discharge their management responsibilities.

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