On Sunday at Milan Design Week, Shanghai's Qingpu District showcased a blend of ancient heritage and modern openness, presenting itself as "Shanghai's place of origin" and a "world living room" for international exchange.

The "Ciao Qingpu · World Living Room" themed event was held at Largo Augusto, a central Milan landmark, as part of the "Shanghai in My Mind 2026 – Spring Shanghai" pop-up series. Leveraging one of the world's most influential design events, which attracts hundreds of thousands of industry professionals and millions of visitors, Qingpu offered an immersive, multi-sensory cultural experience.

The installation transformed a newsstand into a "Spring Shanghai" pavilion, combining floral design, art displays and storytelling to create a striking urban exhibition space. Through visual, auditory, olfactory (scent), taste and tactile elements, visitors were invited to explore Qingpu's evolution over 6,000 years.