Bridging East and West
These experiences have become central to his business model. Poskin documents his sourcing journeys through videos and photographs, sharing them with customers to create transparency and a connection between consumers and producers.
His content creation extends to a podcast called Tea Soup, a YouTube channel, and an active social media presence through which he has built a following of enthusiasts eager to learn about authentic Chinese tea culture.
Most of his customers are based in the United States, with significant sales to Germany and other EU countries. To introduce premium flavors to a wider audience, he utilizes blending techniques that maintain high quality while remaining affordable.
"I buy some really good tea and blend it with a less expensive tea that complements it, so people can try something high-quality at an affordable price," he explains. For each product, he creates detailed tasting notes, origin information, and brewing instructions.
Unlike many e-commerce businesses, Poskin operates exclusively through his own website, maintaining full control over the customer experience — from freshly coined tea names to packaging designs. "It's something I have complete control of. For me, this is a creative expression," he says.
Looking ahead, Poskin envisions his business evolving into a social enterprise that gives back to farming communities. His new teahouse project in Yangzhou aims to create a physical space where people can experience Chinese tea culture firsthand.
"The business is doing well. My partner and I are interested in making it a social enterprise — giving back to the farmers and doing something positive," he reflects. "I don't need to make endless money. I'd rather cap it and use the excess for good.
"From the start, this has been a passion project," he emphasizes. "I want a deeper understanding of Chinese tea, to source better tea, and to awaken more people to Chinese tea culture."
Reflecting on a decade in China, Poskin offers fellow entrepreneurs a perspective of patience. "China is a world of opportunities. There are so many people who can help you. But don't rush it," he notes. "Great things take years, and then they happen all at once."
