But functionality is equally important, she said: "Even if a product uses sustainable materials, it cannot be truly sustainable if it wears out after just a few uses."

Song said their products are more durable and resistant to peeling than conventional synthetic leather. Unlike genuine leather, they require little maintenance, can be machine-washed and cost roughly one-third as much.

Transparency is another key factor. "Our raw materials are fully traceable, giving us an edge over brands that merely claim to use sustainable materials but cannot verify their origins," she said.

Those advantages have helped fuel rapid growth. The company has expanded its customer base by around 60 percent this year and continues to receive repeat orders from existing clients.

An innovation project specially invited to the event was Batang Folk Arts, a regional public brand from Batang county in Sichuan's Garze Tibetan autonomous prefecture. The initiative is breathing new life into traditional handicrafts while supporting sustainable development in local communities.

The brand emerged from a traditional skills competition launched in 2023 for local herders and farmers. Categories included sewing, weaving, woodworking and painting. Participants were invited to create handcrafted works using natural materials over seven days.