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Rural vitalization: Live and empowering

Grassroots Party workers go the extra mile online to turn around fortunes of villages across nation

By ZHOU HUIYING in Harbin and WU YONG in Shenyang | China Daily | Updated: 2026-06-11 07:27
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Du Bo (holding a smartphone on a selfie stick), then director of the Culture and Tourism Bureau in Tahe county, Heilongjiang province, films a promotional video on tourism with her team in 2022. [Photo provided to China Daily]

From the ancient Liaohe River in Tieling, Liaoning province, to the beautiful villages in Jiangxi province, from the harmonious countryside by the Yangtze and Huaihe rivers to the snowy forests beneath the Greater Xing'an Mountains, grassroots Party workers are using mobile phones as new tools, the internet as a new platform and livestreaming as a new means of communication.

They are bringing agricultural fields into livestreaming rooms, sending local cultures onto cloud platforms and connecting policies that benefit the people to thousands of households.

Every afternoon, Hu Yuming, 44, appears on time for his livestream, interacting with netizens from across the country to promote the unique charm of Hejiaxin village in Tieling. He highlights the village's lush grasslands, vibrant wetlands, rich ecological foundation, profound revolutionary heritage and distinctive folk culture.

Hu, the first Party secretary stationed in Hejiaxin, has broken new ground with an integrated model of new media, cultural tourism and public welfare. In collaboration with the countywide first secretary alliance in Tieling, he uses dedication and innovation to paint a real, new-era picture of prosperous industries, beautiful countryside and wealthy villagers.

In September 2021, Hu, who was selected by the Liaoning Police and Judicial Management Cadre College, came to Hejiaxin to serve as its first Party secretary. When his twoyear term ended in 2023, he resolutely applied for continuing work in the countryside.

"At that time, the village was seeing some progress in terms of rural development, such as the emerging revolutionary tourism. I hoped to help make it better, so I decided to stay," he said.

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