Brand promotion seminar held in Nanjing
By Li Zengxin (chinadaily.com.cn)
Updated: 2006-06-25 11:59 Ye Zhongquan, assistant to president of Goodbaby Goup, emphasized the
importance of knowing customer's thought to the highest level. He introduced his
company's experience in developing from a school-funded factory to the largest
producer of strollers and baby-and-mother care products in the country. Even if
a business is relatively low-tech with lower value added potential, as long as
you know your clients and make their favorite goods, you are accepted, he said.
Goodbaby has been acquiring information about customer preference from feedback
to its website and constantly adjusting their product design accordingly. As a
result, Ye proudly announced, their market share in China is currently over 60%,
and more than 70% baby strollers in the US are made by Goodbaby.
Cultural heritage may also bring attractiveness to products, executives
stressed. Jingsu Soho International Group, a world known silk maker, is planning
to set up a silk museum in the city, said Sha Weiping, chief director. Hongdou
Group, the public listed garment producer is promoting the lunar July 7 as
Chinese valentine's day. "We spent millions to promote our brand together with
the special date. On February 14, people buy and give roses, chocolate and
presents to others. We hope on lunar July 7, Chinese buy Hongdou clothes," said
Liu Hongbiao, general manager of Hongdou.
It is worth of noting that Wuxi Shangde Polar Energy Electricity Co Ltd was
among the top 16 enterprises. As a new energy developer and the first collective
business successfully gone public on New York Stock Exchange last year, the
company sets up a remarkable model of fund-raising, technology development and
profit-realizing to domestic enterprises involved in new energy and environment
business. Unfortunately, time didn't allow vice general manager Xu Yuan to
comment.
Officials from Jingsu Province Economic and Trade Commission and Jingsu
Province International Trade and Economic Cooperation Department, the co-hosts
of the forum, summarized achievements of the forum and gave their own
suggestions to enterprises.
(For more biz stories, please visit Industry Updates)
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