国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Top Biz News

Shenzhen firm to sidestep Mickey

By Ding Qingfen (China Daily)
Updated: 2009-12-18 07:57
Large Medium Small

China's top theme park developer plans to avoid direct competition with The Walt Disney Company by developing new theme parks outside major cities, and a renewed focus on the nation's culture.

Shenzhen firm to sidestep Mickey

?Liu Pingchun

The company, Shenzhen OCT Holding Company (OCT), plans to develop the chain of theme parks nationwide.?

"We aim to have theme parks show up in most provincial cities around China," said Liu Pingchun, board chairman of OCT, a Shenzhen Stock Exchange-listed firm.

The chairman stated the company has the advantage over foreign theme-park operators because it infuses Chinese culture into all elements of its parks.

OCT will incorporate "elements of Chinese culture into all the products offered in the parks," he said.

"Without culture, no theme park can last long," said the chairman.

Liu declined to detail either the size of the investment or the timetable for the expansion plan, except to say the investment would be "huge".

OCT, the world's eighth largest theme park operator, believes the current moves would help fend off fierce competition from international players like Disney.

OCT opened its first park, "Splendid China", in Shenzhen in 1989 and also has parks in Beijing, Shanghai and Chengdu.

Future OCT developments are expected to target smaller, provincial cities.

"We are researching and developing new models of theme parks tailored to second-tier cities in China. They will be different from our current parks in products and design," Liu said.

In addition to Splendid China, OCT created Shenzhen's "Happy Valley" theme park in 1998, with a new target audience - China's youth.?

According to OCT, 25 million people visited Happy Valley in 2008, making it China's most popular theme park.

Related readings:
Shenzhen firm to sidestep Mickey Theme park craze is poor profit logic
Shenzhen firm to sidestep Mickey Futuroscope theme park to be built in central China
Shenzhen firm to sidestep Mickey Govt buys ticket for Disney Shanghai
Shenzhen firm to sidestep Mickey Shanghai Disneyland still locked in talks

China has over 2,500 theme parks with many already facing tough times due to the global recession, according to official estimates.

However, the influx of foreign competition in the sector is expected to improve the overall quality of domestic theme parks.

"Nobody can ignore the impact from our international counterparts. Chinese players can learn from them, improving service and products," said Liu.

In November, US-based entertainment giant Walt Disney received approval from the local authorities to set up its second theme park in Shanghai. The company already has a theme park in Hong Kong.?

增城市| 历史| 沾益县| 洞口县| 霍林郭勒市| 荣成市| 西丰县| 临夏市| 莒南县| 东乡族自治县| 安龙县| 金山区| 玉溪市| 阜新市| 长宁县| 广西| 吉水县| 镇雄县| 黑山县| 宜丰县| 西充县| 清原| 通州市| 宣城市| 电白县| 凤翔县| 财经| 怀安县| 涡阳县| 栖霞市| 龙山县| 平塘县| 南郑县| 旬阳县| 太保市| 三河市| 忻州市| 鸡东县| 沈阳市| 榆社县| 丹巴县|