国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

L'Oreal's alluring number: 1 billion

By Yao Jing (China Daily) Updated: 2012-11-23 15:39

In 2004, L'Oreal bought the highly successful local brand Yue-Sai, founded 20 years earlier by the Chinese-American TV celebrity Yue-Sai Kan, and it has been reaping the rewards ever since.

In September a new Yue-Sai product, Cordyceps Rejuvenate, containing a highly prized fungal ingredient said to help combat the first signs of aging, went on the market.

L'Oreal has also discerned a wider public acceptance of the benefits of Chinese traditional medicine, and is exploiting that.

"We work with labs to see what ingredients from Chinese medicine are really effective on the skin," Perakis-Valat says. "Yue-Sai has experience of over 20 years of dedicated and in-depth study of Chinese skin fundamentals, and we are very satisfied with the performance of the brand."

The company also attributes its achievements in China to the talent of its Chinese staff. Of its 3,000 employees in the country, less than 1 percent are foreigners, the company says.

"The future of our success relies on products and people. Besides providing quality and diverse products, we are very focused on recruiting and developing great Chinese people, training them, sending them abroad, etc," Perakis-Valat says.

L'Oreal's presence in China includes two manufacturing plants, a management development center for talent development, an Asian-Pacific Operation Division and a research and innovation center dedicated to understanding and serving the needs of Chinese and Asian consumers.

Last year, the company announced it was investing 200 million yuan to turn its plant in Yichang, Hubei province, into the group's largest make-up production center in Asia. At the same time, it created a consumer care center in Shanghai, the first of its kind in the industry, to upgrade consumer service.

In a way, those developments reflect the sea change in China since L'Oreal first arrived in the country 14 years ago. At that time, seeing a woman with makeup was a rarity. L'Oreal built its business in the country by convincing women of the need to do more than just hydrate their skin, and these days even men are getting into the act.

But as L'Oreal toils away to attract those one billion consumers worldwide, Perakis-Valat insists the work must go on.

"We have to cope with the pace and understand the changes, and then, being very fast in coming up with solutions to fill these needs."

yaojing@chinadaily.com.cn

 

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
衡东县| 开阳县| 鲁甸县| 陆川县| 梁山县| 宁都县| 北辰区| 大英县| 大田县| 阜城县| 达州市| 宁化县| 托克逊县| 绵阳市| 德安县| 连山| 安福县| 离岛区| 明溪县| 岑巩县| 长海县| 东源县| 漾濞| 尤溪县| 西乡县| 双鸭山市| 邮箱| 安陆市| 麦盖提县| 温州市| 南澳县| 阿勒泰市| 象山县| 汕头市| 米脂县| 阿荣旗| 泗阳县| 新宁县| 道孚县| 乌鲁木齐市| 永州市|