国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

chinadaily.com.cn
left corner left corner
China Daily Website

Spirits sales slump sharply

Updated: 2013-05-04 02:04
By ZHAO YANRONG ( China Daily)

Spirits sales slump sharply

A liquor store that sells Moutai in Qionghai, Hainan province, in February. The price of the luxury liquor brand has slumped since the country's new leadership launched a campaign targeting government spending on official receptions, vehicle purchasing and overseas trips by civil servants early this year. Meng Zhongde / for China Daily

The price of Chinese high-end liquor has dropped sharply, or even halved, this year, due to the government's reining in of lavish spending as part of its anti-corruption drive.

Baijiu, particularly the most expensive kinds, has traditionally been sought after for official banquets and as gifts, but that has changed.

Premier Li Keqiang vowed in March to reduce government departments' spending on receptions, vehicles and overseas trips.

Liu Yuan, secretary-general of the China National Association for Liquor and Spirits Circulation, said that before Spring Festival in February liquor retailers were already heavily discounting stock.

Moutai, the best-known Chinese liquor brand, is often cited in corruption cases as being proffered by those seeking to influence the powerful.

With the government placing restrictions on official spending on ostentatious dining and entertainment, the price of Moutai has fallen for the first time in nine years.

Last year it was selling for more than 2,000 yuan ($322) a bottle. But last month, the online retail price for Moutai was only about 900 yuan, just 100 yuan more than the factory price.

Over the past two months, high-end Chinese spirits have been selling at a discount because of the quiet market, the Chinese business newspaper Money Week reported.

"Most people buy Moutai as a present,"said a liquor shop owner in the Fengtai district of Beijing who has been selling Moutai and other liquor for five years.

"People who drink Moutai usually don't buy it themselves. It has become a status symbol, something that doesn't really fit into most people's lives."

Popular spirits in his shop cost about 60 yuan a bottle.

High-end Chinese spirits apart from Moutai, such as Wuliangye and Luzhou Laojiao, are also on sale, at a discount of 10 percent, or about 100 yuan.

"When Moutai was selling for more than 2,000 yuan last year I sometimes sold out. But now, even after steep price falls, sales are slow,"the shop owner said.

Some experts have suggested that Chinese liquor makers change their marketing strategy.

"Clearly there has been a change in demand, and the industry will need to adapt,"Ji Zhengkun, president of the China Association of Standardization, said.

"Chinese liquor businesses have relied too much on government consumption, and now they need to cater more to ordinary consumers."

 

 
 
...
恩施市| 宣恩县| 肃北| 拜城县| 会东县| 阳山县| 亳州市| 桃园市| 南雄市| 太湖县| 玉龙| 襄樊市| 仙居县| 临沧市| 无棣县| 和硕县| 寿宁县| 阿坝| 祁东县| SHOW| 麻城市| 兴海县| 阜阳市| 息烽县| 晋中市| 阳新县| 南郑县| 塘沽区| 建始县| 定结县| 安平县| 绩溪县| 崇左市| 隆德县| 九台市| 沂南县| 凭祥市| 昭苏县| 旅游| 杭锦旗| 涟水县|