国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Make me your Homepage
left corner left corner
China Daily Website

Musicals singing all the way to the bank as popularity soars

Updated: 2013-07-01 08:02
By Wu Yiyao in Shanghai ( China Daily)

Musicals singing all the way to the bank as popularity soars
The Chinese version of Mama Mia! by United Asia Live Entertainment. Aside from the musicals coming directly from the West, more are being rendered into Chinese and played by local artists. [Photo / Provided to China Daily]

Always a blockbuster, The Phantom of the Opera in Shanghai sold 5,000 tickets in May within just five hours to theatre-goers who got up as early as midnight to line up for a seat for the show to be staged in five months.

As part of an Asia-wide tour, the Andrew Lloyd Webber musical will arrive this winter for a long run of more than 60 shows - scarcely enough to feed the city's appetite for musicals.

On average, one ticket is being sold every four seconds - a rate equivalent to train ticket sales during Spring Festival.

An increasing number of musicals have been staged in the city in recent years. Aside from the ones coming directly from London's West End or New York's Broadway with the same casts, settings and languages, more are being rendered into Chinese and played by local artists. They both receive warm approval from Chinese audiences.

"Musicals, among all live entertainment genres, perhaps most easily adapt to the capital market and can be commercialized," said Wang Hongmin, producer of musical Ip Man, a show that focuses on a martial art master's legendary life.

Investment and returns

Blockbuster musicals can produce good returns. Initial investors of Andrew Lloyd Webber's other masterpiece, Cats, reportedly received returns of 3,500 percent, while The Phantom of the Opera has grossed $5.6 billion worldwide, more than any film or television show, according to a report in The Economist.

"For successful shows, it takes no longer than 18 months to recover the cost. Profits keep arriving as long as it is on stage," said Wang.

Unlike films or television series, successful shows can run for years and can tour around the world - an example being Mama Mia!, one of Broadway's best-selling musicals, which has so far garnered a box office return of some 15 billion yuan ($2.44 billion) from audiences around the globe of more than 45 million.

The Chinese version of Mama Mia! by United Asia Live Entertainment (UALE) - the first time a Broadway-quality Western musical was performed in the language of the world's most populous nation, was not lost in translation. Instead, it boasted box office revenues of 130 million yuan by the end of a second round of a national tour in October 2012. It cost about 70 million yuan to produce.

After the success of Mama Mia!, UALE launched Chinese versions of Cats, and a romantic show called Finding Mr. Destiny, which was adapted from a popular South Korean musical. The Chinese version of Cats collected box office revenues of 35 million yuan from 61 shows when it debuted in Shanghai in 2012.

Out of the box

For Ip Man, a musical, which is looking to the international market and will debut in Singapore, a showcase for global musical lovers, the investment can be huge and returns need to be generated from various channels.

"The investment is in the multi-million-dollars. It is perhaps the most expensive musical in terms of cost," said Wang, producer of the show.

The biggest part of the expense goes into production, she said.

Previous Page 1 2 Next Page

 
 
...
永仁县| 兰溪市| 宜君县| 林西县| 泾源县| 周口市| 南开区| 竹溪县| 广灵县| 宁明县| 乐亭县| 郸城县| 元朗区| 虞城县| 绿春县| 忻州市| 灵宝市| 凤翔县| 邯郸市| 沂源县| 柳江县| 汉中市| 阜平县| 靖宇县| 丰城市| 郸城县| 华宁县| 渭南市| 湘西| 图们市| 南雄市| 长顺县| 泊头市| 绥棱县| 方城县| 衡阳县| 天门市| 安仁县| 崇阳县| 汝阳县| 井冈山市|