国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Make me your Homepage
left corner left corner
China Daily Website

Italian tires race into the Chinese market

Updated: 2013-11-07 21:36
By Cecily Liu and Zhang Chunyan ( chinadaily.com.cn)

Italian tires race into the Chinese market
Gregorio Borgo, Pirelli's general manager operations

Pirelli & C. SpA, the world's fifth-largest tire maker, has set a goal to increase penetration into China's premium car market in its industrial plan updates for the years 2013-17.

In China, Pirelli hopes to increase its dealership network from around 2,000 points of sale to about 4,500 in 2017, the company said on Wednesday in London.

Gregorio Borgo, Pirelli's general manager operations, said Pirelli will focus on strengthening its partnerships with premium car brands to make sure Pirelli gains a larger share of the Chinese market.

Strengthening partnerships with premium car brands will also help boost the growth of Pirelli's dealership network, because it will build up demand for Pirelli tires by Chinese drivers, Borgo said

"Chinese end users are consistent when they go to the aftermarket to change their tires. So if they are happy with the original equipment tire they will stick to that make," he said.

Adding another advantage of Pirelli is it is the only manufacturer in China able to produce run-flat tires.

To supply China's growing car market, Pirelli is currently expanding its manufacturing base in Yanzhou, Shandong province, and it is expected to become Pirelli's largest global manufacturing center next year.

Borgo said that manufacturing car tires in China is relatively cheaper than elsewhere, but promised to ensure the tires manufactured in China are of the same quality as tires manufactured elsewhere.

The reputation of Pirelli received a boost when the company won an exclusive three-year contract with Formula One in 2011.

Borgo said the Formula One contract has increased Chinese consumers awareness of the brand , and Pirelli has been building this through the use of social media marketing.

Pirelli began manufacturing truck tires at its Yanzhou plant in 2005. Then in 2007, it added a production line for manufacturing car tires with the capacity to produce 5 million tires a year.

Pirelli's tires are traditionally considered high performance products, as they grace the wheels of some of the world's most desirable marques such as Aston martin, Bentley, Ferrari and Lamborghini.

 
 
...
册亨县| 阿克陶县| 天等县| 恩平市| 安达市| 上栗县| 文安县| 武鸣县| 新晃| 都昌县| 江安县| 阿鲁科尔沁旗| 察雅县| 云和县| 花垣县| 吴忠市| 繁峙县| 修武县| 从江县| 同心县| 繁峙县| 东港市| 平度市| 韶关市| 汉源县| 石屏县| 涿鹿县| 清水河县| 西峡县| 广汉市| 佛坪县| 阿瓦提县| 阿荣旗| 阿鲁科尔沁旗| 清流县| 鄢陵县| 乐陵市| 临湘市| 伊川县| 招远市| 新巴尔虎右旗|