国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Spread the news - this story will run and run

By Jiang Xueqing and Zhang Lei (China Daily) Updated: 2014-03-13 15:16

Spread the news - this story will run and run

Song Chen/China Daily


Changing times bring challenges for traditional media, report Jiang Xueqing and Zhang Lei.

China's media landscape is changing fast. The increasing popularity of new media, especially the Internet and smartphone apps, has forced providers of traditional content into a period of painful restructuring.

The trend has been evident since the middle of last year. In two high-profile cases, Shanghai Evening Post ceased publication, while China Business Journal disbanded its advertising operation, leaving individual departments responsible for pulling in their own advertising.

Spread the news - this story will run and run
 
Spread the news - this story will run and run
In a further blow to traditional media, the multinational Haier Group, one of China's best-known producers of household appliances and electronic goods, said it would no longer advertise in magazines and would rely instead on the pulling power of the Internet and television.

The move toward new media has the backing of senior government figures.

On Feb 28, President Xi Jinping presided over a group discussion about deepening reform in China. One of the six topics was reform of the media and cultural institutions.

The leadership has ordered the integration of traditional and new media to showcase national content providers such as Xinhua News Agency, People's Daily and China Central Television.

The subject has also been a hot topic among members of the National Committee of the Chinese People's Political Consultative Conference, the top advisory body.

For many journalists, including editors, the traditional media landscape no longer exists. With new technology driving the future of news reporting, traditional media has been compelled to respond, albeit unwillingly in many cases.

Bai Yansong, a news commentator at China Central Television, believes that strong news stories are the key to success, irrespective of whether they are spread via traditional or new media, and that good content will always prosper.

"I noticed that quite a lot of new media was out of date almost as soon as it arrived, but conversely, I've also noticed that many of the traditional media players are actually looking more contemporary," he said.

Previous Page 1 2 3 4 Next Page

Hot Topics

Editor's Picks
...
...
华阴市| 随州市| 安泽县| 中阳县| 灵寿县| 梓潼县| 阳东县| 青川县| 新乡县| 稻城县| 达孜县| 海口市| 五莲县| 石河子市| 油尖旺区| 澄迈县| 枞阳县| 泾川县| 孟津县| 彰化市| 新余市| 吉隆县| 青冈县| 大新县| 柏乡县| 江陵县| 志丹县| 黑河市| 宜宾市| 石柱| 襄城县| 同仁县| 蛟河市| 商南县| 土默特左旗| 东台市| 湘潭县| 静宁县| 长治县| 石狮市| 合川市|