国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Lenovo expands in Africa

By Cecily Liu (chinadaily.com.cn) Updated: 2015-02-12 20:10

Lenovo expands in Africa

Lenovo's general manager for Africa, Graham Braum, provided to China Daily

Another popular product in Africa is the Lenovo netbook, which look like miniature laptops, with screens rarely exceeding 10 or 12 inches.

Lenovo introduced netbooks around since 2008. They are generally characterized by a distinct dependency on connecting to a network, or the highlighted ability to connect to a network.

Braum says the 10 inch netbook is very popular in Africa, as consumer survey shows they wanted a product between a notebook and a tablet, he says.

Another strategy Lenovo is adopting in Africa is rolling out products alongside different African governments' rolling out of wireless technology, Braum says.

"Wireless communities are already being established in Laos, South Africa, Rwanda and other places. We are seeing all the technology becoming available and affordable in these countries, and more countries are following this trend," says Braum.

As internet becomes available, Lenovo's users will then be able to fully enjoy all the functions of its products.

In addition, Lenovo is focusing on supply chain technology and giving its customers after sales support, he says. "We bring innovation to the supply chain, to make sure we set the standard for what we want to represent, which are, quality, reliability, style and speed."

In the long term, Braum says Lenovo in Africa will focus on continuing to consistently supply personal computer products and allow this market to grow, while moving into new territory such as mobile and enterprise.

He says this is consistent with Lenovo's global strategy of 'protect and attack', which means protecting market share of products already doing well, and entering into new territories.

"We protect markets like China where we have more than 30 percent share, and then we attack markets we are not present in, for example, we can move into the consumer brand space," he says.

In Africa, this means being able to have a full range of consumer products to meet market needs.

Braum, who is originally from Johannesburg, has worked in the IT sector for 18 years. He said that he decided to join Lenovo, because he saw big opportunities for the brand to grow fast. "I think Lenovo is a big company in the world, and what it is doing globally is very innovative," he says.

Laura Davis contributed towards this story.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
黄冈市| 东莞市| 三门峡市| 淮北市| 曲阳县| 九龙坡区| 蚌埠市| 八宿县| 崇义县| 石河子市| 深圳市| 衡水市| 东明县| 台中市| 泉州市| 蓝田县| 黎城县| 原阳县| 南华县| 马边| 利辛县| 金堂县| 双江| 青冈县| 会理县| 兴海县| 固安县| 太仓市| 罗山县| 县级市| 民丰县| 崇礼县| 克什克腾旗| 米林县| 皮山县| 页游| 涿鹿县| 瓦房店市| 镇江市| 诸城市| 莒南县|