国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Harnessing the power of ideas for clients

By SHI JING (China Daily) Updated: 2015-04-10 08:26

Harnessing the power of ideas for clients

Mutesic, a mobile phone application introduced in China last year, was Saatchi & Saatchi's latest attempt to adopt the latest technologies to help improve people's lives. [Photo/China Daily]

Being flexible is key to success in an industry undergoing dramatic shifts, ad chief says

Advertising agencies must adapt to rapid changes and have a flexible approach if they want to succeed in the cut-throat world of marketing, said a leading industry official.

Robert Senior, global chief executive officer of Saatchi & Saatchi, said: "Emerging new technologies, dwindling client confidence and the ongoing economic downturn are major challenges for the industry, but there are still enough sweet spots for companies to tap into for growth."

Saatchi & Saatchi was one of the few companies that managed to stay profitable in what was a bleak year (2014) for most advertising companies. Much of that success, said Senior, stems from the company's China operations, which have maintained steady year-on-year growth.

Senior, who was appointed global CEO in January, reiterated that flexibility is the key to sustained growth. "We did not have any concrete plan to tackle the rapid changes that were occurring in our industry. But we believed that since we are part of the services sector, we must serve our clients with the best of our capabilities, even if they (clients) are changing tack," he said.

Marketing communication company ZenithOptimedia expects global advertising expenditure to grow by 4.9 percent to $545 billion this year. The estimate is down by 0.4 percentage point from the previous forecast in September 2014, with small downward revisions across many regions of the world. This means there is a minor but widespread decline in advertisers' confidence globally.

However, the picture in China is completely different. According to ZenithOptimedia, China overtook Japan to become the second-largest contributor of new advertisement revenue in the global market last year, behind the United States, and accounted for 19 percent of the total.

The rapid growth in the Chinese advertising market is more a result of industry practitioners adopting the new technologies and Western practices, benefiting from the rapid inflow of funds from investors hoping to tap into the country's growth opportunities, said Senior.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
闵行区| 定远县| 四会市| 尚志市| 望谟县| 宝应县| 神木县| 南通市| 乐至县| 寿阳县| 武穴市| 叶城县| 湖口县| 凤冈县| 维西| 方城县| 民乐县| 北宁市| 济源市| 鹤庆县| 文安县| 仪征市| 醴陵市| 九龙县| 改则县| 阜新| 满洲里市| 梓潼县| 临泽县| 辛集市| 巴林左旗| 广德县| 金乡县| 陆丰市| 蒲江县| 个旧市| 比如县| 聂拉木县| 米脂县| 亚东县| 三台县|