国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

All change at China's cinemas

(China Daily) Updated: 2015-05-04 10:58

All change at China's cinemas

 People buy tickets at a movie theater to watch Furious 7 in Nantong, Jiangsu province. [Photo/China Daily]

As Internet players scramble to carve out a slice of China's booming film sector, cinemas in the world's second-largest movie market are undergoing a rapid transformation, starting from the way they sell tickets.

"We have seen an explosive growth in the number of people who have migrated to online platforms to purchase tickets since last August," said Li Chao, marketing director at Beijing Jinyi International Cinema's Zhongguancun Branch.

"In January, over 47 percent of our visitors bought their tickets online, surging from 21 percent last December," Li said. "To meet the growing demand, we set up dozens of new ticket vending machines by teaming up with online platforms."

Beijing Jinyi is one of thousands of cinemas in China experiencing the new trend. A recent report by Beijing-based Internet consultancy Analysys International reveals that over 45 percent of cinema tickets on the mainland were purchased online last year.

The active engagement of Internet companies, the report said, has spawned 40 online platforms dedicated to selling movie tickets. The lion's share goes to Maoyan, which is owned by Meituan.com, a group-buying site financially backed by Alibaba Group Holding Ltd. It has almost 17 percent of this growing market, while Shanghai-based ticketing website Gewara.com occupies second place with a 7 percent market share.

Social networking heavyweight Tencent Holdings Ltd is also cashing in on the booming sector. Its Wechat platform, China's most widely used online chatting application, started to offer ticketing services in 2013 and sold 5 percent of all movie tickets last year.

The intensified push by Internet enterprises to lure film buffs comes amid both the exponential growth of China's movie industry and the increasing popularity of the O2O (online-to-offline) model in the service sector.

Figures from the State Administration of Press, Publication, Radio, Film and Television show that the total box office in China reached 29.6 billion yuan ($4.8 billion) last year. A decade earlier, in 2004, mainland box office receipts were a mere 1.5 billion yuan.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
鸡泽县| 扎囊县| 慈溪市| 隆尧县| 黄大仙区| 金塔县| 汝南县| 阳城县| 北海市| 肇州县| 千阳县| 南陵县| 噶尔县| 闵行区| 罗平县| 杭锦旗| 南丹县| 星座| 武宁县| 普定县| 二手房| 丰县| 定安县| 新和县| 金山区| 封丘县| 汉源县| 伊通| 江源县| 武夷山市| 中山市| 康乐县| 长子县| 陈巴尔虎旗| 延庆县| 邢台市| 任丘市| 黄骅市| 阳泉市| 庄河市| 土默特右旗|