国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

French firm comes up with China's number

By Liu Lu (China Daily) Updated: 2015-08-03 08:26

"China is a huge, fragmented market. Thus, firms may need to utilize more than one of the above strategies to adequately penetrate the market," Liu said.

The company's customers in China are largely Fortune 500 firms in the automotive, information technology and telecommunications, finance, consumer goods and health care sectors, such as L'Oreal, P&G, Unilever, General Motors, Volkswagen and China Mobile.

At the same time, Chinese firms are increasingly seeking advice from market research firms for their own global moves, said Zhang Jian, secretary general of the China Marketing Research Association.

"Given the concerted national effort to boost China's overseas investment, Chinese firms have an increasing ability to conduct business at a global level," Zhang said.

Chinese outbound direct investment grew from $2.7 billion in 2002 to a stunning $102.9 billion in 2014, a nearly fortyfold increase in only 12 years, according to data from the Chinese Ministry of Commerce.

But Zhang said if Chinese enterprises do not make good use of market research tools, they will run into problems when they test the waters abroad.

Many Chinese enterprises, particularly small and medium-sized companies, have no clear market positioning and a lack of knowledge about local demand.

"To better promote China's Belt and Road Initiative, Chinese enterprises and governmental organizations need to make good use of the service offered by market research companies, to maximize their investments overseas," Zhang said.

China's Belt and Road Initiative refers to the Silk Road Economic Belt and 21st Century Maritime Silk Road, which would use trade and investment to boost ties along the ancient trade routes and elsewhere.

Ipsos also has helped many Chinese firms in their global expansion projects, including Huawei, Lenovo and Haier, Liu said.

"It is very difficult for them to make correct decisions without a good analysis of local markets, so an increasing number of them, even some small and medium-sized ones, are willing to use survey data provided by multinational market research firms," Liu said. Chinese companies account for 30 percent of Ipsos' total revenue in China, a figure that the company expects to grow.

Liu said Ipsos has a well-established global network that can help companies gain a good understanding of overseas markets.

"It is typical now for Chinese clients to conduct global studies. We have had clients for whom we have conducted research in more than 60 countries out of all 87 countries where we have operations."

Liu predicted with the fast development of Internet and mobile technologies in China, Ipsos will have more clients from related businesses such as e-commerce, gaming, digital communication and mobile technology. The company expects such services to be a future growth engine.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
梁河县| 中山市| 洪洞县| 九台市| 正镶白旗| 通榆县| 彩票| 来宾市| 铜陵市| 青铜峡市| 荣昌县| 邵武市| 油尖旺区| 罗田县| 乐东| 永新县| 拜城县| 孟州市| 临洮县| 政和县| 乐山市| 锡林郭勒盟| 三河市| 南昌县| 黑水县| 且末县| 宝山区| 镇平县| 马龙县| 叶城县| 固安县| 阿尔山市| 新安县| 揭东县| 云龙县| 乌鲁木齐县| 无锡市| 将乐县| 龙口市| 曲阜市| 寿光市|