国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Crafting beer with Chinese characteristics

By EMMA GONZALEZ (China Daily) Updated: 2016-02-17 07:24

Crafting beer with Chinese characteristics

Thomas Gaestadius shows a small batch of house-roasted barley that will be used in craft beer.BRUNO MAESTRINI

Three years ago, he decided to turn the bar into a serious brewpub with the acquisition of specialized brewing equipment, including containers, boilers and fermentation tanks.

He calculates he invested around $80,000 to make his dream possible. Though still a small business, Zhou estimates that sales of his craft beer have been increasing by at least 30 percent a year.

Zhou, whose best-selling products include his Chinese tea pale ale and a yellow lotus seed and mushroom ale, thinks that the local industry still needs to develop its own identity. "China doesn't have its own reputation for craft beer production in the beer world. We need to try our best to change this," he said.

Despite slight decrease in sales volume in 2015 and 2014, Euromonitor International forecasts that China will see beer sales increase to 49 billion liters in 2016.

Beijing-based market research group Daxue Consulting says the increase will be boosted by sales of premium brand beers, reflecting increasing opportunities to capitalize on the growth of the premium segment.

Even though demand for craft beer is increasing, the segment remains in its infancy, with producers saying that sourcing materials, particularly malts, hops and yeasts, are one of their biggest challenges. But some help appears to be on the way.

In November, the United Kingdom signed a $151 million deal to export 150,000 tons a year of barley to China over the next five years, mostly to tap into the country's appetite for premium beer.

"This indicates that the market is becoming more mature and there is a wider offer of choices for us and for customers," said Will Yorke, co-founder of Arrow Factory Brewing.

Chandler Jurinka, owner of Beijing-based Slow Boat Brewery, says trade deals for beer ingredients are crucial for the nascent industry.

"When we first started doing business, we could barely get anyone interested in selling barley to us," Jurinka said.

Slow Boat opened in 2011 using an investment of $1.3 million raised in part with the help of angel funding from family and friends.

Nowadays, the microbrewery, which has its own taproom in Beijing, ships its beers across China.

Slow Boat now sells 250,000 liters of artisanal beer, having registered a 300 percent year-on-year growth in revenues in 2015.

Hot Topics

Editor's Picks
...
新建县| 乐至县| 沁阳市| 宁安市| 河东区| 吐鲁番市| 安岳县| 南昌县| 泽普县| 建始县| 浮山县| 永胜县| 永济市| 翁源县| 唐山市| 卫辉市| 阿图什市| 全椒县| 华宁县| 扎兰屯市| 施甸县| 东光县| 枞阳县| 慈利县| 潞西市| 清河县| 太仓市| 新郑市| 泸定县| 镇巴县| 新竹县| 无极县| 榆树市| 双鸭山市| 淮滨县| 新邵县| 佛冈县| 榆林市| 绥德县| 康乐县| 开远市|