国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Celebrity economy set for explosive growth in China

By Meng Jing (China Daily) Updated: 2016-03-16 07:54

Celebrity economy set for explosive growth in China

Internet celebrities, also Taobao store operators, gather in Shanghai for the first-ever Wanghong seminar held by Taobao in August 2015. [Photo provided to China Daily]

Cyber personalities become prized brands, mint millions, launch businesses, turbocharge online fashion shopping across China

She is neither a movie superstar nor a television personality, but e-commerce sensation Zhang Dayi, 28, is a bigger celebrity with the Midas touch.

Not only do her product endorsements send sales soaring-5,000 garments in two seconds, equivalent to annual sales of a small bricks-and-mortar store-but she laughs all the way to the bank.

Building her way from a fashion magazine model, Zhang works her magic in China's cyberspace. She posts her photos online. She offers a range of feminine advice on makeup, hairdos, wardrobes, you name it.

Her fan base on Sina Weibo, the Chinese version of Twitter, exceeds 4 million.

Zhang is one of a growing group of influential cyber celebrities who are called Wanghong in Chinese. They target a large, growing segment of Internet users, and are famous.

As more and more people trawl the Internet using their smartphones and other handheld devices, Wanghong, in addition to clinching lucrative product endorsements, are able to ride their fame to establish a new type of money-spinning businesses of their own.

A report from the China Internet Network Information Center showed that in 2015, Chinese people spent 3.75 hours online every day on average.

In May 2014, Zhang set up Wuhuanxide Yichu, or "The Wardrobe I Like" in English, her own online store on Taobao.com, Alibaba Group Holding Ltd's online marketplace, home to more than 8 million hyper-competitive vendors.

Wuhuanxide Yichu sells clothing designed and made by Zhang's team. It has become one of the bestselling female clothes stores on Taobao.com. Monthly sales clocked millions of yuan within the first year of its launch-inconceivable, fantasy-like for many other vendors.

But Zhang's Wuhuanxide Yichu is certainly not an exception.

Statistics from Taobao showed five out of its top 10 female clothes stores by sales in 2015 were owned and led by Internet celebrities.

"These path-breaking stores never advertise nor participate in sales events. Instead, they turn their customers into fans and offer enhanced shopping experience by getting Wanghong to interact with them online. They monetize Wanghong's influence on fans. The so-called Wanghong economy is set for explosive growth," said Wen Zhong, director of Mobile Taobao.

Previous Page 1 2 3 4 5 6 Next Page

Hot Topics

Editor's Picks
...
屏山县| 社旗县| 荆门市| 奉节县| 贞丰县| 乐业县| 商水县| 克什克腾旗| 红原县| 山东省| 静乐县| 永靖县| 南阳市| 闻喜县| 曲水县| 贵溪市| 崇信县| 枝江市| 阳泉市| 电白县| 霍邱县| 元阳县| 长春市| 泸定县| 海兴县| 庆云县| 大理市| 安泽县| 松溪县| 名山县| 承德县| 明水县| 英德市| 六枝特区| 三门峡市| 宁强县| 安国市| 固镇县| 大埔县| 贵定县| 庄浪县|