国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Auto China

'Voice of customers' fuels Jaguar Land Rover China

By Zhuan Ti (China Daily) Updated: 2014-01-28 07:54

'Voice of customers' fuels Jaguar Land Rover China

The company's annual family day organized by Jaguar Land Rover Employee Development Committee. [Photos provided to China Daily]

Localization

While expanding its network to new regions, the company has been employing tailored marketing initiatives to better suit for local dynamics. Such initiatives have played a key role in enhancing customers' experience of the Jaguar Land Rover brands.

Last year, the company was at full throttle in localizing its strategy for all its iconic brands, interpreting Jaguar's "ALIVE" and Land Rover's "Above and Beyond" brand philosophies in the Chinese way. Though campaigns vary, they share the same British flair.

In March 2013, it kicked off the "British Legend-Jaguar Driving Challenge" campaign in Beijing to flag the innovative and seductive performance of Jaguar cars. Han Han, a famous Chinese writer and professional racer, attended this event and experienced the heritage and sportiness brought by Jaguar. The six-month campaign brought Jaguar's sports gene to Chinese car fans across 27 cities.

'Voice of customers' fuels Jaguar Land Rover China

Jaguar Land Rover China roars into 2014

 
'Voice of customers' fuels Jaguar Land Rover China

JLR execs show Cameron the power of localization

Two months later, the company began its "Legend-Future Jaguar Heritage Tour" in Beijing. Zhong Man, the winner of China's second Olympic gold medal in fencing, Wang Zhonglei, one of the founders of Huayi Brothers Media, and Zhuang Yong, Olympic gold medalist swimmer, were among the celebrities who had a close encounter with Jaguar's legendary C, D, E, F-TYPE models, as well as the 13MY XF and XJ.

"Local campaigns like our signature 'Never Stop' series encapsulate Land Rover spirit," said Grace, shifting the channel to Land Rover's campaign highlights.

Land Rover launched the "Never Stop Discovering | The Most Beautiful Frontier in China" campaign last year - a 40-day journey on the 13MY Range Rover Evoque and Freelander 2 that began in the western frontier city of Yili, passed by Tengchong, and finally arrived in Shanghai - the fashion frontier.

Just before Christmas of 2013, the company rolled out the "Jaguar Driving Challenge II" in Shanghai, attended by famous racecar driver Jimmy Lim who gave a car dancing performance at the gala event. The updated campaign will go on to tour around 15 Chinese cities over the next four to five months.

Last month, Jaguar launched XF | BE BRITISH COOL interactive social campaign, which successfully found the tone of XF and labeled XF as a dynamic British icon in multiple social channels including Twitter-like Sina Weibo and popular social networking app WeChat.

On the heels of the Year of Horse, Land Rover teamed up with EquexChina to host the 2013 Shanghai International Horse Festival, to promote interest in equestrian culture and equine welfare in China. Chinese customers cheered the meaningful and auspicious event to herald the coming Chinese Lunar New Year.

Land Rover is already in the late planning stages of the latest version of the "Never Stop Discovering Campaign", which will start in March and run up to May.

"We will continue to initiate a number of tailored experiential marketing campaigns this year, which give consumers a chance to get behind the wheel of our products," said Grace.

Hot Topics

Editor's Picks
...
...
集贤县| 恭城| 毕节市| 桃源县| 淳安县| 三江| 苍山县| 延吉市| 皮山县| 上杭县| 巩留县| 宣城市| 塘沽区| 鄂州市| 民勤县| 当涂县| 古丈县| 定西市| 保定市| 明光市| 偃师市| 灵台县| 永年县| 临沂市| 崇阳县| 德格县| 隆德县| 永和县| 龙泉市| 龙口市| 永城市| 安丘市| 郓城县| 柘城县| 凭祥市| 南江县| 重庆市| 新龙县| 台山市| 醴陵市| 湖口县|