国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Auto China

'Dynamic' Skoda looks to bright future

By Li Fangfang (China Daily) Updated: 2014-03-31 15:33

'Dynamic' Skoda looks to bright future

Dynamic and emotional, that's what Winfried Vahland, chairman of Skoda Auto, wants to deliver to Chinese consumers of the brand.[Photo/China Daily] 

Large-scale offensive aims to take 4 percent of the market

Dynamic and emotional, that's what Winfried Vahland, chairman of Skoda Auto, wants to deliver to Chinese consumers of the brand.

"It's our future track. Skoda is one of the only four existed automobile brands born before 1900. I believe the brand will be more emotional, confident and dynamic," said Vahland.

"We will have a stronger voice to make our target clear."

The Czech brand - also a part of the Volkswagen Group - changed its brand positioning from low profile to aggressive through a series moves in product design, technology and customer communications.

The launch of the new concept car VisionC - developed by a team led by Skoda's chief designer Jozef Kaban -is a demonstration of such a change.

Vahland said that the VisionC concept solution developed at Skoda's headquarters also "fits for the Chinese market".

"The five-door coupe features expressive styling and dynamic elegance and Chinese consumers will see the similar design elements in locally produced Fabia and Superb models in the future," said Vahland.

In 2013 China was Skoda's largest market with 227,000 vehicles snapped up across the country.

This was a slight decline from 235,700 units in 2012 - the best year in history due to product updates.

However, "we are still on the move to our target of selling 500,000 units in China in 2015, with aggressive new product offensive", said Vahland.

Product offerings

The former president and CEO of Volkswagen Group China, Vahland hoped to accelerate the brand's development in China, "first in product offerings".

After localization of Rapid and Yeti in 2013, the new Octavia will start production in Shanghai in the first half of the year and is set for launch in mid-2014.

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
...
育儿| 关岭| 随州市| 汝南县| 建宁县| 克什克腾旗| 罗定市| 宁德市| 麦盖提县| 晋城| 临武县| 故城县| 北流市| 北票市| 平武县| 肇州县| 靖远县| 原阳县| 天全县| 忻州市| 云安县| 嘉峪关市| 磐安县| 南郑县| 辽阳县| 松滋市| 美姑县| 沈阳市| 全南县| 百色市| 吐鲁番市| 公主岭市| 屯昌县| 江津市| 泸水县| 陇南市| 哈巴河县| 高碑店市| 平邑县| 会同县| 常德市|