国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Technology

E-commerce giants go rural

(chinadaily.com.cn) Updated: 2014-07-09 13:59

E-commerce giants go rural

The combo, posted by JD.com on China's social networking site, shows its advertisement on an electronic screen (above)?in Times Square in New York City and on a wall (below) in China's rural areas. [Photo/Weibo]

Shopping websites have brought their competition to rural areas, where the walls of buildings have become advertising battlgrounds for the country's leading e-commerce companies.

Newly Nasdaq-listed JD.com Inc, China's second-largest e-shopping website, wowed the public this week after posting two photos on Weibo – a Chinese social networking site – to unveil its new strategy for the rural market following years of charming urban customers.

One?photo shows the e-shopper's ambition to win the heart of the global high-end market. Its advertisement is pictured on a huge electronic board in the heart of New York City's bustling Times Square.

In the other photo, apparently taken in a rural area, a wall is dominated by large advertisement signs. The white Chinese characters painted against a scarlet background read, "Hard work makes you rich, and shopping on JD.com helps you run a thrifty home."

According to data from JD.com, the e-commerce company has coated more than 8,000 walls in more than 145 towns, villages and cities since 2013.

Walls outside residential houses have long been a major place for advertisement in rural areas. In the 1980s and 1990s, the exterior walls were mainly used to publicize China's family-planning policy with red catchphrases and slogans brushed on white walls.

JD.com is not the only e-commerce company to exploit wall advertisements. Its rivals, including Taobao.com – China's largest consumer-to-consumer online marketplace – and Dangdang – China's largest online bookseller – are also in the hunt.

The e-commerce giants have expressed strong intent to explore the rural market, as the less-developed regions are expected to become a new growth point for Internet commerce.

The overall online shopping market in China reported a growth of 50 percent year-on-year in 2013, according to a report released in January by Alibaba Group Holding Ltd, the country's largest e-commerce group. The growth rate of online transactions in counties and villages outpaced that of cities by 13.6 percentage points in the same year.

Apart from those who enjoy shopping online, an increasing number of businessmen in China's rural areas are making a living on the Internet by setting up online stores. The number of online retailers in rural areas jumped from tens of thousands in 2005 to more than one million last year.

E-commerce giants go rural E-commerce giants go rural

E-commerce giant's CEO on delivery mission 

Top 10 most popular online shopping sites in China 

 

 

 

 

Hot Topics

Editor's Picks
...
...
安塞县| 顺昌县| 集贤县| 牡丹江市| 集贤县| 怀安县| 延安市| 新田县| 双城市| 苗栗县| 静宁县| 长沙县| 牡丹江市| 岢岚县| 白水县| 沙洋县| 平顺县| 中山市| 绥化市| 洪雅县| 乌拉特中旗| 诸暨市| 屯昌县| 辽宁省| 双桥区| 台中县| 临海市| 洪江市| 那曲县| 朝阳区| 嘉定区| 荆州市| 思茅市| 英超| 秦皇岛市| 南宁市| 榆林市| 女性| 红桥区| 安徽省| 上饶市|