国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Technology

Uber lures clients with art

By Meng Jing (China Daily) Updated: 2016-05-21 08:06

Uber lures clients with art

A woman uses Uber Technologies Inc's car-hailing service via an electronic screen in Tianjin.[Provided to China Daily]

Offbeat initiative comes amid fierce competition in Beijing with ride hailing rival Didi Chuxing

Be it car stations with artsy sculptures or an in-app lifestyle magazine, Uber Technologies Inc is going all the way out to woo Chinese customers over, amid the fierce ride hailing competition in the country.

The US car-on-demand service provider on Friday launched Uber ArtSTATION in Beijing involving an initial batch of car stations. The initiative is said by the company to be the first of its kind in the world and aims to use creative ideas to connect its Chinese clients with some of the most beautiful things - art, fashion and design.

The total of eight car stations, each with a sculpture made by some of China's promising modern designers, are located at some of the most visited downtown areas in Beijing. And these are only a part of the wider effort Uber has made in China to provide value-added services.

"It is true that users pay a lot of attention to prices, but we've witnessed an increasing number of diverse demands that are seeking high-quality experience," said Zhang Yanqi, Uber's regional manager for North & West China.

Uber's new move comes soon after its biggest competitor in China - Didi Chuxing - announced in mid-May its latest financing of $1 billion, coming from US tech leader Apple Inc. The investment is expected to help Didi Chuxing consolidate its dominant position in China.

Wang Xiaofeng, an analyst at consultancy Forrester Inc, said the era of cash-burning competition in China's car-on-demand sector has come to an end.

"There will still be some cash subsidies offered by firms to secure users, but I think they have already started to look inside themselves, and asked how they are going to improve user experience and the quality of service rather than focusing on subsidies," she said.

According to Uber, which entered China about two years ago, it has also teamed up with an art gallery so that Beijing users can soon enjoy some artsy exhibitions inside the cars during their rides.

Moreover, the San Francisco-based start-up will also bring an in-app service called UberLIFE to Beijing in early June.

The service, which has already launched in several other cities in China, is another innovation in China market.

"We've found that many of the users in China would spend another 90 seconds in our app after they start their rides. So we think why not offer some local lifestyle guidance, such as the most popular local restaurants and the most interesting shows," said Zhang.

Hot Topics

Editor's Picks
...
甘德县| 城口县| 西藏| 江达县| 岑溪市| 五常市| 合作市| 河南省| 大厂| 屏山县| 鄂托克前旗| 四平市| 昭通市| 常山县| 湄潭县| 新沂市| 楚雄市| 黄骅市| 肥西县| 什邡市| 合水县| 林西县| 射阳县| 孝感市| 昭平县| 香格里拉县| 闻喜县| 镇赉县| 六安市| 上饶市| 三门峡市| 九龙县| 岐山县| 金昌市| 宜兰县| 葫芦岛市| 丰城市| 江安县| 叙永县| 临高县| 贡嘎县|