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Steel mills struggle to survive a downturn

By Wang Xu (China Daily)
Updated: 2008-11-03 09:27

For Andy Lin, the last quarter of the year used to be his busiest time. As the human resources director of Hebei Yuansheng Iron & Steel Co Ltd, he would start to work on the annual review of the company's some 1,000 employees and then prepare their bonus packages.

But there won't be any bonus this year.

About a month ago, Lin's company, a small steel mill in Wu'an, Hebei province, had to suspend its operations as months had gone by without any new orders and stockpiles continued to build up. Most of the plant's workers were then sent back home, without knowing when they would return. Now, only a handful of employees still go to the plant every day to look after the once busy site.

"Most of Wuan's steel firms have closed down," says Lin. "It looks like we won't be able to resume production by the end of the year."

Lin's company is just one of the steel mills struggling to survive a downturn in China's steel industry. Thanks to a property slump and the global economic slowdown, the sector has come to a crossroads after a five-year boom.

Turning point

Established in 2002, Lin's company mainly produced steel bars widely used in the construction industry. Trying to ride the property market boom, the company more than doubled its annual production capacity to 1 million tons in 2006. And over the past two years, it had little to worry about except how to cope with orders that kept flooding in.

The company's fast expansion epitomized the blistering growth of the entire steel industry. Between 2002 and 2007, the nation's steel production grew from 180 million tons to 489 million tons. Meanwhile, it also transformed from the world's largest steel importer to the largest exporter, with about one-eighth of its 2007 steel output sold overseas.

For many players in the steel sector, the sizzling growth over the past five years only appeared to be a prelude as analysts claimed the nation's ongoing urbanization and infrastructure construction would guarantee the sector's long-term prosperity. To back up their argument, they pointed out that the nation's average steel consumption was only 328.7 kg per capita in 2007, about one-third of Japan's.

Yuansheng was one of the optimists. Last September, it decided to build a 400 million yuan factory in North China's Shanxi province, with an annual production capacity of 300,000 tons.

Related readings:  Steel sector dives deep into red  Steel firms urge price fairness  Decline in steel exports not so worse as expected  China's steel prices plunge  Iron ore, steel prices may fall further: Ministry  Four Chinese steel mills set to cut production on slump demands

Yet, a real estate slump and the worsening economic slowdown changed the whole scenario. In the first half, housing sales in large cities such as Beijing and Shanghai dropped to the lowest level in recent years, forcing cash-strapped developers to postpone or even cancel new projects. Moreover, overseas demand, which absorbed about one-eighth of China's steel output, also started to wane as the nation's steel exports declined 2.1 percent year-on-year to 48.5 million tons in the first three quarters. And analysts say the slowdown in the steel sector may last through 2009, despite the government's recent decision to increase infrastructure investment.

Falling demand has triggered a landslide in steel prices, which industry insiders say is as much as 60 percent. Besides squeezing the profit margin, the price drops also mean stockpiles could be a loss for steel mills.

Lin's company managed to sell 30,000 tons of steel bars from its warehouse over the past two months, but instead of making a profit, it lost 50 million yuan.

"There are still about 20,000 tons lying in the warehouse," says Lin. "We just can't find buyers now."

According to China Iron and Steel Association, most large steel firms have only managed to break even since July and most small- and medium-sized mills were already in the red. By October, the whole steel industry started to suffer losses and more than 40 percent of small- and medium-sized steel companies in Hebei and Henan provinces have shut down.

In October, a number of leading steelmakers such as Baosteel, Shougang and Angang decided to cut their production by 20 percent.

"We have come to the turning point," Xu Lejiang, chairman of Baosteel Group, told a recent industry conference, adding later that the largest Chinese steelmaker would further adjust its production if demand continues to slide.

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