国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Economy

Markets

Industries

Insights

Reports

Events

IT: Sina to buy assets from Focus Media

By Wang Xing (China Daily)
Updated: 2008-12-23 07:51

A man watches a Focus Media advertisement screen in Nanjing. [China Daily]

China's largest portal website Sina Corp yesterday announced that it would acquire outdoor digital advertising business from Focus Media in a deal that may be worth over $1.3 billion, allowing it to become one of China's biggest advertising conglomerates.

Sina will acquire Focus Media's business in office buildings, elevators and supermarkets, which contributed 52 percent of Focus Media's total revenue and 72 percent of its profits in the first nine months of this year.

The company will issue 47 million new shares to Focus Media to fund the deal, which, calculated by its closing price of $29.24 on Dec 19, would be worth $1.37 billion.

Related readings:  Sina launches English quake reports for mobile users  Sina reports profit surge on strong ads sales  Google reaches deal with Sina  Sina, Google team up to compete with Baidu

The deal, having been approved by both boards of directors, is expected to be completed by the first half of 2009.

Different from its major rivals such as Sohu.com and Tencent, Sina relies heavily on online advertising, which accounted for 73 percent of its total revenue in the last quarter.

The acquisition enables Sina to expand its business beyond the Internet, giving it a better position to fend off the current global financial crisis and a slowdown in advertisement spending after the Beijing Olympic Games, analysts said.

Focus Media is China's largest publicly traded advertising company, running an advertising network in locations such as elevators, office buildings, supermarkets and cinemas.

The company planned earlier this year to list its mobile advertising business Focus Wireless and online advertising arm Allyes, respectively.

But a CCTV (China Central Television) report in March that accused Focus Media of illegally sending junk short messages, as well as the unfolding financial crisis, foiled both efforts. Its share price has slumped more than 80 percent this year.

Edward Yu, president research firm Analysys International, said the acquisition will give Sina an advantage of scale amid the global financial crisis.

He said China's online advertising business will not see a significant slowdown in the coming years as the online population will continue to grow.

It was also reported that Focus Media is taking with search engine Google Inc. about selling its online advertising business.