国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

chinadaily.com.cn
left corner left corner
China Daily Website

French sports brand planning to triple Chinese stores by 2015

Updated: 2012-10-19 09:50
By Li Woke ( China Daily)

Decathlon, the French sports goods chain, is to triple its Chinese store numbers and make the country its third-largest global market.

French sports brand planning to triple Chinese stores by 2015

A Decathlon store in Shanghai. [Photo/China Daily]?

?

Bertrand Tison, vice-president of Decathlon China, said the firm is targeting 150 stores on the Chinese mainland by the end of 2015, with most being planned in second- or third-tier cities.

Founded in 1976 in France, Decathlon opened its first store on the Chinese mainland in 2003 and now has 46 outlets.

"Around a third of our China sales come from first-tier city stores, but in the future, smaller cities will be the drivers of our growth," added Tison.

Industry experts consider that Decathlon - which has more than 600 stores worldwide - has developed slowly in China mainly because it has found it hard to find suitably cheap sites for its large-store format.

Tison said China is now its fourth-largest market after France, Spain and Italy, but plans to move that to its third in the next five years.

Guo Hongchi, chief executive of xijie.com, a leading e-commerce portal for sports goods, said: "Around 90 percent of Decathlon items are self-branded. Many of its products are between a third and a quarter the price of international counterparts, but with almost the same quality.

That makes it very competitive in smaller Chinese cities.

Another outstanding strength is its focus on giving shoppers a lifestyle experience, rather than just a shop where they can spend their money, he said

Decathlon stores generally cover large areas of around 4,000 square meters. They have shop-front basketball courts, for instance, and other "experiences" include similar areas for badminton, soccer and ping-pong, where customers can play in-store for free.

Its largest Chinese store is in Beijing, covering an area of nearly 6,000 square meters.

Guo Zengli, president of China Shopping Center Development Association of Mall China, said he thinks the company has a good future in China, because of its "careful market research and high requirements on the location of stores".

He added: "Its planned 150 stores in China is not enough, as there's still a lot of room in lower-tier Chinese cities, which international sports brands have still to penetrate."

liwoke@chinadaily.com.cn

 
 
...
离岛区| 沂源县| 双城市| 和平区| 奎屯市| 当阳市| 宝山区| 比如县| 韶关市| 庄河市| 西乡县| 凤阳县| 萨迦县| 永泰县| 织金县| 滨海县| 马关县| 缙云县| 开远市| 内丘县| 东明县| 赫章县| 曲周县| 东至县| 德格县| 隆德县| 长子县| 南平市| 辉县市| 都江堰市| 外汇| 平潭县| 高唐县| 犍为县| 师宗县| 同心县| 若羌县| 玉田县| 额尔古纳市| 正宁县| 景泰县|