国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

chinadaily.com.cn
left corner left corner
China Daily Website

Foreign investors eye senior housing and care market

Updated: 2012-12-01 02:54
By Todd Balazovic ( China Daily)

While the money might be coming in and the regulations may be favorable, foreign investors face daunting cultural barriers.

For hundreds of years, Chinese family tradition has put it upon children to take care of their elderly parents.

The notion of filial piety has carried on in modern times: In 1996 the government set out a policy that required children to take care of their aged parents.

But as more and more families opt to live in dual-income households and as the pressures put on families by the family planning policy increase, many children are now left to take care of both their parents as well as four grandparents — a concept known as the "421" family structure in China.

"The situation is more serious due to the '421' family structure. It generates more empty-nest families who will need institutional care," Qu said.

He said the real crunch will come after 2015, making now the optimal time for foreign businesses to enter the market.

"The timing at present is ripe for foreign investors to enter the market and build their brand."

Already, families are recognizing the pressure put on children and the need to adapt to China's transforming family structure.

"With the rapid growth of China, many have changed their train of thought. People are starting to live individually, paying for their own care," said Ma Zhang, 83, a retired government official who has been using US-based Right-At-Home Care, an in-home nursing service, for more than a year.

Speaking in a lavishly decorated two-story apartment in Beijing's Fengtai district where he lives with his 81-year-old wife, the energetic octogenarians said they began using the service to help alleviate the pressure on their two children.

With their daughter working as an auditor in the United States and their son working for a large telecommunication company in the capital, he said it is difficult for their children to find time to visit.

"My children are very busy, so it gets quite lonely every day," Ma said.

The caretaker not only monitors their health and helps with housework, but converses with the elderly couple throughout the week. That seemingly mundane but necessary task was one of the driving factors for Ma and his wife.

At 20,400 yuan a month, paying for conversation may seem extravagant, but paying for foreign senior care is also a sign of status, akin to owning a nice car.

"We chose this brand because it is American and we knew it would be high quality. Many of our friends admire our ability to afford this kind of service."

This positive perception of foreign brands is giving companies like Right-At-Home and Cascade a leg up when angling for middle-class families who can afford to pay for quality senior care.

 
 
...
...
...
仪征市| 伊春市| 密云县| 安多县| 延长县| 奉节县| 肥东县| 达日县| 益阳市| 永清县| 南溪县| 定远县| 灵武市| 桑植县| 体育| 菏泽市| 苗栗县| 方城县| 玛曲县| 梅河口市| 大宁县| 宜章县| 且末县| 乌拉特中旗| 集贤县| 阳春市| 隆子县| 襄汾县| 西丰县| 万州区| 平塘县| 桃园县| 买车| 遂川县| 泸溪县| 绥江县| 陈巴尔虎旗| 灵璧县| 兖州市| 长葛市| 和田县|