国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

HTC shrugs off Apple battle

By Shen Jingting (China Daily) Updated: 2013-01-14 09:23

In April last year, HTC cooperated with China Unicom (Hong Kong) Ltd to launch its first entry-level smartphone - the four-inch HTC Desire V - to mainland customers.

In addition, Yam said HTC had partnered with different mobile Internet companies to form a micro-ecosystem in which people work together and develop cutting-edge technologies and products with new customer experiences.

"To discover a sustainable development method in the mainland is the most important achievement for us," Yam said.

When it comes to distribution channel construction, Yam said HTC slowed the pace of opening brick-and-mortar stores because it noticed the significant rise of e-commerce sales on the mainland.

"More people are turning to the Internet for mobile phone purchases, which forced us to change our marketing strategy," Yam said. HTC had about 3,000 branded counters by 2012, reduced greatly from the previous goal of 4,000.

Li Yanyan, an analyst at Analysys International, said HTC could benefit most from e-commerce business. "HTC lags behind Samsung and Nokia in its number of physical stores but online outlets may help HTC narrow the distribution gap with its rivals," she said.

The company stepped up its pace to construct a self-owned e-commerce store and cooperate with third party online retail giants such as 360buy.com and Taobao.com. "The online platform can easily reach customers in tier 2, tier 3 cities, areas where HTC has not much of a presence," Yam said.

Sandy Shen, an analyst at Gartner China, said the most severe challenge for HTC's business in the mainland is the lack of unique products that appeal to customers. "Compared with Apple's iPhone and Samsung's Galaxy series, it seems HTC has not come up with same-level, popular handset models."

For worldwide smartphone vendors, the importance of the Chinese mainland cannot be overstated, especially for companies such as HTC that reached a crossroads. "The scale of the mainland smartphone market just blows you away. Never has there been one market that exerted so much influence," said Wong Teck-zhung, a senior market analyst at IDC Asia-Pacific.

shenjingting@chinadaily.com.cn

 

More reports on HTC Corp

HTC release new cellphone model J in Taipei

CMB, HTC reveal new mobile-payment product

HTC smartphones clear US import review

Smartphones: The antisocial network

 

Apple in China

Apple chief eyes quicker launches in China market

Apple CEO underlines importance of China

Apple's iPhone 5 China sales top 2m

Apple slips to No 6 smartphone vendor in China

An Apple a day isn't keeping critics away

 

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
搜索| 托克托县| 宜良县| 赫章县| 新郑市| 化德县| 北海市| 稷山县| 八宿县| 海宁市| 东乡族自治县| 南投县| 崇仁县| 互助| 泌阳县| 德令哈市| 开封市| 泸水县| 商都县| 新蔡县| 渭南市| 克什克腾旗| 华宁县| 东乡| 淳安县| 枝江市| 延川县| 离岛区| 兴和县| 台安县| 平潭县| 双牌县| 潼南县| 永平县| 剑川县| 喀喇| 临城县| 集贤县| 武义县| 凤阳县| 阳谷县|