国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Chinese firms need to be seen as more 'trustworthy'

By Zheng Yangpeng | China Daily | Updated: 2013-01-30 09:47

An international survey has found that Chinese companies are less trusted than companies headquartered in other nations, a major hurdle for the growing number of Chinese enterprises looking to "go global".

Of those polled in developed countries, only 19 percent regarded companies headquartered in China as "trustworthy", according to a survey by Edelman, a leading public relations firm.

This was in stark contrast to perceptions of companies from Germany, Sweden and Canada, which more than 70 percent found trustworthy. Chinese companies also fared worse than those headquartered in Brazil and India.

However, the survey found that in other emerging markets 58 percent of respondents trusted China's businesses and in China 79 percent.

"It showed that there is a big gap between how the world perceives us and how we perceive ourselves," said Kevin Wang, Edelman China co-president.

David Brain, Edelman Asia-Pacific president and CEO, said the low trust can be attributed to less familiarity, insufficient communication and less established brands.

"Not many Chinese companies have gone abroad in a big way. Not many Chinese companies and governments have made efforts to communicate about China's businesses and brands," Brain said.

"Part of the problem is quality and innovation. China in this respect is going up: You are going from imitation to innovation. But communication has to be part of that," he added.

And the low trust toward Chinese companies has significant implications.

"It means it's harder for Chinese companies to do deals. The deals cost more and they find it more difficult to find local partners," Brain said.

But according to Brain, it will only take a few recognized brands to change people's perceptions. A few brands such as Hyundai, Samsung, LG and Kia improved the perception of South Korean brands.

In Singapore, he said, one brand, Singapore Airlines, single-handedly lifted the nation's trustworthiness.

"For me, China has two candidates with the potential to play that role: Haier and Lenovo. I think they have a national duty to over-communicate and overachieve for the rest of China," said Brain.

The survey, based on more than 31,000 online respondents across 26 markets, also found a company's engagement and integrity are important to its success.

zhengyangpeng@chinadaily.com.cn

Read more in

Chinese firms need to be seen as more 'trustworthy'

 

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
叶城县| 万山特区| 阳春市| 枣庄市| 清水河县| 天柱县| 桦南县| 瑞丽市| 和龙市| 六枝特区| 浦江县| 黄平县| 容城县| 昌乐县| 洱源县| 泰州市| 韶山市| 灵台县| 新巴尔虎左旗| 鄂尔多斯市| 娄底市| 丽江市| 芮城县| 上栗县| 三亚市| 凤冈县| 两当县| 怀柔区| 丹东市| 昆山市| 浦城县| 弋阳县| 博兴县| 淅川县| 巩义市| 栾川县| 汝州市| 兴国县| 五河县| 含山县| 海宁市|