国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Media Markt closes all Chinese stores

cctv.com | Updated: 2013-03-13 14:10

Europe's biggest retailer of consumer electronics, Media Markt, has closed all its stores in China. The company had tried to replicate its European success in China. But it didn't work primarily because of cost pressures.

Get Flash Player

Media Markt closed all of its seven Shanghai stores on Monday, but some customers still came by hoping for closing-down bargains. They weren't even let in the door.

Customers said, "If there were people there, they seemed to be just looking. Because the tills were always empty, so I don't think it is ever doing very well."

"It is really a pity. Media Markt had more types of electric appliances than anybody else."

Like its foreign counterparts such as Best Buy, Media Markt allowed hands-on try-outs for its products and plenty of customer service. But one expert says that kind of service doesn't always work well in China.

Zhang Huiming, professor from Fudan University, said, European consumers are more focused on consumer experience, but in China, consumers care more about the price.

Low prices were another strategy the company brought in from the European market. It allowed consumers to ask for a refund within 15 days if they found that what they bought from Media Markt was more expensive than from other retailers. But that was far from the right idea in China, where retailers are in an almost constant state of price warfare.

Zhang said, "Gome and Suning have grown fast these years, and already had a large sales volume in the market. As a new comer, Media Markt had many fewer stores, which meant it could be less competitive on pricing. It could no longer take the cost pressure."

Media Markt took in 100 million euros ($130 million) in China sales during the first nine months of last year, but that revenue was less than 5 percent of Suning's, and the European firm lost 40 million euros in China for the year.

Previous reports

Media Markt China shuts down

Media Markt to close stores by end of April

Media Markt may shutter stores amid losses

Media Markt offers online shopping services

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
荔浦县| 静安区| 阳高县| 盐池县| 贵定县| 萍乡市| 基隆市| 高密市| 玛纳斯县| 始兴县| 临邑县| 乐东| 武穴市| 赤城县| 和平县| 焉耆| 竹山县| 威宁| 营山县| 东丰县| 衡山县| 海原县| 新沂市| 宣恩县| 冀州市| 五河县| 惠州市| 洛南县| 深州市| 舒兰市| 清流县| 谷城县| 韶关市| 海口市| 石屏县| 共和县| 庄浪县| 务川| 峨边| 邯郸县| 曲周县|