国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

French sports firm eyes bigger field in China

By Xu Jingxi in Guangzhou (chinadaily.com.cn) Updated: 2014-09-19 18:20

Decathlon, France's No 1 sports retailer, best known for its low-price strategy is looking to expand its influence in China despite rising labor costs in the country, vice-president of Decathlon China told China Daily on Thrusday.

The French sports goods chain is looking to increase its presence in China to at least 150 stores by 2015 and 500 stores by 2018, said Jean-Francois Mace, vice-president of Decathlon China and director of its South China business.

"China is a huge market and a growing population of people are getting richer. We can see a bigger middle class. When people get richer, they take more care about their health. Health means sports so the sports market is growing in China,"Mace told China Daily.

However, Mace said that Decathlon is not only targeting middle class.

"From the beginning, we don't want to sell only to rich people; we want everybody to be able to practice sports,"said Mace. "Our strategy is to decrease the prices. We can afford it by selling more pieces."

According to Mace, 48 percent of Decathlon's global production is made in China, but he emphasized that he is "not worried"about the rising labor costs.

"The labor cost is rising, but at the same time people have higher salary which means they have more money to do sports,"he said. "Decathlon values long-term partnerships with our Chinese suppliers. Maybe we will have less but bigger partners.”

Mace said that Decathlon will stick to its low-pricing policy, something that he says he believes is the French sports brand's "weapon"for the second and third-tier cities and even fourth and fith-tier cities.

"Besides first-tier cities, we are opening stores in second-and third-tier and even four-and five-tier cities. We keep decreasing our prices and it is our reply for the market in four-and five-tier cities. I believe it is the right ‘weapon' to enter these cities,"he said.

Founded in 1976, Decathlon opened its first store on the Chinese mainland in Shanghai in 2003. From there, it expanded into the country's other regions.

As the director of Decathlon's South China business, Mace revealed that the retailer is going to open its first store in Jiangmen, Guangdong province, very soon and its first store in Huizhou, Guangdong, in 2016.

Decathlon's expansion in China brings along with it a recruitment drive. Mace says the company is going to recruit 6,000 new employees for retail positions by 2018.

Mace says Decathlon is the third biggest sports retailer in China.

Decathlon, along with EDF, France's No 1 electricity supplier, and Valeo, France's No 1 automotive equipment manufacturer, partnered with the French Chamber of Commerce and Industry in China and the French Embassy in China in hosting a French talent competition geared towards Chinese students earlier this year.

The competition aimed at bridging Chinese college grads with various French businesses associated with the French Chamber of Commerce and Industry in China.

Hot Topics

Editor's Picks
...
...
商洛市| 化州市| 修武县| 溆浦县| 上杭县| 富川| 广安市| 常山县| 漾濞| 井冈山市| 彩票| 监利县| 肃北| 临沂市| 西和县| 禹州市| 曲松县| 太仆寺旗| 东兰县| 平罗县| 兴化市| 宁明县| 三都| 巴彦县| 兴山县| 修文县| 静海县| 盘锦市| 鲁山县| 韩城市| 泽普县| 普洱| 苏尼特左旗| 张家界市| 斗六市| 朔州市| 锦州市| 凌海市| 锡林浩特市| 磐安县| 芜湖市|