国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Starbucks, Tingyi brew drinks plan

By Wang Zhuoqiong (China Daily) Updated: 2015-03-20 07:15

Starbucks, Tingyi brew drinks plan

A Starbucks logo is seen at a plaza in Lujiazui district, Shanghai, Oct 23, 2013. [Photo / CFP]

Tingyi Holding Corp, a leading food and beverage producer, has inked an agreement with global coffee chain Starbucks to manufacture and distribute the latter's ready-to-drink products on the Chinese mainland.

The move is expected to help the global coffee chain expand its footprint in China, especially in lower-tier cities, where the Seattle-based company does not have much visibility.

According to Euromonitor International, a market research firm, the global RTD coffee market volume is expected to surge to 453.8 million liters by 2017, from 297.5 million liters in 2014. The RTD coffee and energy drinks category is a $6 billion business globally, and it is set to grow by 20 percent over the next three years, according to Starbucks.

Nestle SA is the current market leader in the RTD segment with a 55.5 percent market share in 2014, followed by Suntory Holdings Ltd with 14.1 percent and Uni-President Enterprises Corp at 5.9 percent. Starbucks was ranked seventh in terms of market share at only 1 percent last year.

According to the agreement, Starbucks will help Tingyi, which makes the well-known Master Kong brand of instant noodles, with coffee expertise, brand development and future product innovation. Tingyi will manufacture and sell the Starbucks RTD portfolio in China, said a statement from Starbucks.

China is Starbucks' fastest growing market outside the US with more than 1,500 stores in nearly 90 cities, and more than 25,000 employees.

Tingyi's local manufacturing, sales and distribution expertise, combined with Starbucks strong brand recognition and coffee expertise will help unlock new market opportunities, the statement said.

"We are pleased to work with Tingyi, a leader in China's RTD beverage category, to unlock the massive ready-to-drink market and grow local demand for Starbucks," said John Culver, group president, Starbucks Coffee, China and Asia Pacific, Channel Development and Emerging Brands. "Our agreement enables us to develop new categories and occasions to delight our customers and connect people outside of our stores to Starbucks where they live, work and play."

Hot Topics

Editor's Picks
...
绵竹市| 神木县| 阳谷县| 望江县| 墨江| 雷州市| 杨浦区| 阿图什市| 潼关县| 永兴县| 武邑县| 云梦县| 虎林市| 金堂县| 静乐县| 九龙县| 沙河市| 临澧县| 彰化市| 灌云县| 广宁县| 合阳县| 涿州市| 无锡市| 鄂州市| 岗巴县| 南投县| 锡林浩特市| 花莲市| 潞城市| 凌海市| 淄博市| 海口市| 宜宾县| 当雄县| 谢通门县| 邯郸市| 庄河市| 蛟河市| 阳高县| 介休市|