国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Cyber stars' key ways to grow rich

By Ma Si (China Daily) Updated: 2016-03-16 07:59

Cyber stars' key ways to grow rich

A snapshot of Internet celebrities. [Photo provided to China Daily]

Not long ago, YouTube star Michelle Phan wowed the beauty products market when she succeeded in setting up a personal cosmetics brand by just uploading makeup tutorials to YouTube.

To this day, her success is hailed as a testament to the power of the Internet.

Now, thousands of others are trying to emulate Phan in China. They boast huge online following. The ability to transfix eyeballs online, especially on social networking platforms, these days translates to celebrityhood and riches. In China, there are 688 million Internet users, so the knack of influencing even some of them could make one a "key opinion leader".

Such leaders are building up thousands of online communities by sharing knowledge on subjects like fashion, beauty and electronic games or just by producing humorous videos. In the process, they make loads of money.

The list below summarizes the key ways by which such cyber stars grow rich:

1. Tips and virtual gifts from fans

Most online platforms have introduced a "tips" system for fans to give cash to online celebrities. For example, when an online celebrity publishes a fashion-themed article on WeChat, China's most popular instant messaging tool, readers can reward the author with tips ranging from 1 yuan (15 cents) to 256 yuan by using its digital payment tool.

The tips system can bring a lot of cash, given that each article by online celebrities often generates more than 100,000 hits or visits.

For instance, Papi Jia, an online celebrity well known for making humorous videos, recently received tips from more than 3,500 fans because they loved her latest video post on WeChat.

Popular broadcasters on live-streaming platforms also derive income from viewers who buy virtual gifts for them, like digital flowers.

2. Advertising fees from luxury brands

Luxury brands such as Chanel and Prada are turning to online celebrities for targeted marketing. When releasing latest products, these companies often invite online celebrities to advertise the products on Sina Weibo, China's version of Twitter.

"Compared with traditional fashion magazines, online celebrities have stronger bonds with us and I am more willing to accept their recommendations," said Liu Chang, a 28-year-old white-collar worker in Shenzhen, Guangdong province.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
海淀区| 荃湾区| 耒阳市| 色达县| 桓台县| 固阳县| 三江| 兴文县| 蚌埠市| 观塘区| 合山市| 双辽市| 富民县| 江都市| 建水县| 广德县| 姚安县| 苍南县| 南岸区| 临汾市| 汶上县| 黔东| 永安市| 宣汉县| 隆尧县| 博爱县| 南华县| 宁晋县| 扬州市| 应城市| 册亨县| 徐水县| 静安区| 大足县| 清涧县| 桦甸市| 高淳县| 汝州市| 青神县| 汉阴县| 新竹市|