国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

IMAX agrees 40-cinema deal with JinYi Media

By Emma Gonzalez (China Daily) Updated: 2016-05-13 08:01

IMAX agrees 40-cinema deal with JinYi Media

Moviegoers queue up to buy tickets at a cinema in Beijing, February 9, 2014. [Photo/IC]

Firm has long-term target of 1,000 theaters in China

IMAX Corp, the US entertainment technology company, is to accelerate its expansion in China after signing a revenue-sharing agreement with Guangzhou JinYi Media Corp, one of the country's largest cinema chains.

The deal will see IMAX technology installed in 40 theaters owned by JinYi, including new projects and existing cinemas in all sizes of city.

Installations will start before the end of the year and continue through to 2020, with most cinemas expected to add the screen format by 2018, said Richard L. Gelfond, CEO of IMAX.

The agreement is expected to increase JinYi's total IMAX footprint to 60 theaters, with the Chinese company becoming the third-largest IMAX partner in both China and internationally.

The US entertainment firm has an ambitious longterm target in the country of 1,000 theaters, said Gelfond.

"We are just beginning to tap China's full potential, which is on track to overtake the US as the largest film market in the world by 2017," he said.

IMAX technology is already present in more than 300 cinemas in China and it has an additional 270 planned openings in the short-term.

Last year, its Chinese subsidiary generated $110.6 million in revenues, its best-ever performance in the country. Officials attributed the strong showing to continuing demand for the format and growing consumer spending, coupled with a rapid network expansion and strong box office.

"Fulfilling the demand and preference of Chinese audiences is key to further development of the whole movie industry in China," said Neil Wang, global partner and China president of international consultancy Frost & Sullivan.

"Due to higher demands by movie audiences, we expect further penetration of IMAX theaters in China, especially in developing cities and regions."

Industry experts expect the Chinese movie industry to become more profitable for exhibitors and distributors.

"Leisure time and money are expected to experience continuous growth, which will drive the development of the movie industry in China, "Wang said.

Latest figures from Mintel China show last year total domestic leisure spending increased by 12.5 percent, while spending in cinemas increased by more than 50 percent, to 44 billion yuan ($6.75 billion).

Hot Topics

Editor's Picks
...
申扎县| 荆州市| 长子县| 武功县| 永州市| 清苑县| 淮滨县| 三都| 永川市| 德清县| 洛川县| 宝丰县| 华亭县| 海城市| 东莞市| 收藏| 新郑市| 仁怀市| 虎林市| 江达县| 黄浦区| 壶关县| 封丘县| 定边县| 牙克石市| 新龙县| 阿荣旗| 新乡县| 洛扎县| 苗栗市| 大洼县| 枞阳县| 平舆县| 隆昌县| 靖远县| 汾阳市| 固阳县| 辽阳县| 承德县| 固安县| 鄂托克前旗|