国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Quality beyond beauty is key to real-time fun

By Ma Si (China Daily) Updated: 2016-07-28 07:58

With eyes glued to her smartphone screen, Wang Liming, a 22-year-old college student, is busy sending digital lollipops on YY.com, a leading Chinese live streaming platform.

Her goal is ambitious: to send out 1,000 virtual lollipops within 10 minutes. If Wang and thousands of fans like her meet the target with joint efforts, they can ask a popular entertainment star who live-streams a concert online, to do five push-ups or sing more songs.

YY's online show thus succeeded in engaging users for protracted periods. Such a strategy is part of the Beijing-based company's broad efforts to grow the supply of quality content on its platform.

The stress on quality follows the realization that the live streaming market in China is getting increasingly crowded.

These days, online platforms offer a chance for everyone and anyone to showcase their talents. This has spawned a large amount of user-generated content.

But to thrive and differentiate one from the other, shows and programs produced by professional agencies will be key, industry experts said.

"In the long term, beautiful faces alone won't be enough to lure audiences," said Zhou Jian, general manager of YY's entertainment business. "Whoever controls quality content will be the king of the entertainment industry. This is a thumb rule, and it applies to the nascent live streaming sector as well."

Last month, YY partnered with professional content producers including TV stations, film companies and talent agencies to expand its portfolio of quality content and to counter mounting competition from new entrants.

The company will team up with Zhejiang Huace Film and TV Co Ltd, a leading film producer on the mainland, to live-stream a drama's production process in the second half of this year.

It will cover many aspects, from writing a script, shooting, post-production to behind-the-scenes marketing.

"Through YY, audiences can get involved in the whole production process. They can interact with our producers and express their views on aspects like casting," said Cui Chao, vice president of Huace's entertainment business.

"Live streaming shortens the distance between audience and movies, offering a far more interactive and interesting experience," Cui said.

YY and Huace have already organized nearly 100 live online activities, one of which attracted as many as 300,000 viewers at one moment.

Live streaming also offers audiences a window on talent agencies' methods of cultivating stars. YY will join hands with Hunan TV, one of China's largest broadcasters, to stream how popular entertainment shows take shape and how celebrities behave off stage.

"TV stations have a strong pool of popular shows and easy access to celebrities. By partnering with YY, we can offer real-time interaction and reach new audiences," said Li Zhihua, vice president of Hunan Mango Entertainment Limited, an affiliate of Hunan TV.

Hot Topics

Editor's Picks
...
贵阳市| 法库县| 石家庄市| 鹿泉市| 台湾省| 桂平市| 姜堰市| 麦盖提县| 绥宁县| 黑山县| 岗巴县| 崇义县| 富宁县| 阜新市| 浦县| 手游| 奉新县| 岫岩| 福安市| 平塘县| 长治县| 宁都县| 丘北县| 阿克| 浦城县| 阳春市| 花莲市| 丰镇市| 高安市| 鄂州市| 临夏县| 鲜城| 丽水市| 衡阳市| 汶川县| 洛扎县| 玉龙| 张家口市| 扬中市| 仙游县| 余干县|