国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Baby food demand boosts Bellamy's revenues

By Wang Zhuoqiong (China Daily) Updated: 2016-08-20 09:26

Baby food demand boosts Bellamy's revenues

A potential buyer reads advertisement for Bellamy's organic baby formula. [Photo/China Daily]

Strong demand from China for its organic baby formula boosted sales in the mainland for food and beverage company Bellamy's Australia Ltd, which soared in its full year to end June by 331 percent on the previous year, the group reported on Friday.

Revenue from China last year totaled more than a quarter of global revenue, said the company, formerly known as Tasmanian Pure Foods Ltd.

Baby food demand boosts Bellamy's revenues

The Australian baby formula maker-which is also a producer, supplier and marketer of organic baby food-saw revenue from China climb to $62 million last year, according to its annual report for 2016, released on Friday.

Sales in Australia, its biggest single market, surged 67 percent year-on-year to $179 million. Its home market took up 79 percent of the company's total revenue, but the company said many products sold in Australia made their way to China eventually.

Total group revenue for the year came in at $245 million, a 95 percent increase on the previous year.

The company posted gross profit margins of 45.7 percent, compared with 32.9 percent for the previous year, boosted by price rises in the domestic market and a positive impact from its e-commerce flagship store in China.

Bellamy's said the growth of its Chinese business came from an ongoing shift toward online sales of imported infant formula products from third-party website platforms such as Tmall, JD and VIP, with delivery to consumers through free trade zones in China and local Chinese providers.

In the bricks-and-mortar side of the business, the company has more than 30 distributors with its products stocked in more than 2,000 stores across China.

The brand has less than 1 percent of the overall China market but had about 3 percent of the online business at the end of June.

CEO Laura McBain said the group started a brand building partnership with BabyTree, a leading parenting website in China, to improve its brand awareness and penetration. The plan is to increase marketing investments to further build its brand and distribution presence in China.

McBain said the company's strong branding relied on organic milk, which has less than 1 percent of the global milk supply market.

She said the company will further expand its organic product offerings in China.

Hot Topics

Editor's Picks
...
弋阳县| 平谷区| 海兴县| 海伦市| 长乐市| 微山县| 和龙市| 商都县| 汉阴县| 昭平县| 黄浦区| 通州区| 永福县| 洪泽县| 沙河市| 安西县| 新兴县| 五大连池市| 浮山县| 璧山县| 大连市| 蓬溪县| 克山县| 会泽县| 肥城市| 塔城市| 九江市| 镇原县| 砀山县| 贵港市| 诸暨市| 刚察县| 武川县| 衡山县| 清苑县| 闵行区| 泌阳县| 盐津县| 双江| 舒兰市| 新兴县|