国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Starbucks eyes China market expansion in next five years

Xinhua | Updated: 2016-12-08 10:13

NEW YORK - Starbucks said on Wednesday that its fast-growing China market could one day eclipse that in the US.

The company unveiled its five-year strategic plan at its biennial investor conference on Wednesday in New York City.

According to the plan, the company eyes to grow revenue by 10 percent, and earnings per share by 15-20 percent as it plans to open approximately 12,000 new stores globally by 2021.

In China alone, the store count will be doubled in the next five years.

Starbucks' China market expansion was emphasized by the company's leadership at the investor conference.

China is Starbucks' fastest growing market and the largest international market. The company now operates approximately 2,500 stores in 118 cities in China, employing more than 30,000 partners (employees) and serving over five million customers every week, said Belinda Wong, chief executive officer of Starbucks China.

To expand its Chinese market, the company reached a strategic partnership with Tencent, a leading provider of internet value-added services in China.

Starting from Thursday, Starbucks will introduce the use of WeChat Pay for purchases in its retail stores across China in an effort to elevate the in-store experience for customers.

In accordance with the company's digital flywheel and mobile system, Starbucks co-created a new social gifting feature on Wechat. Starting from early 2017, the over 800 million global monthly active WeChat users will be able to send Starbucks-branded gifts and products to another person through WeChat. Recipients can redeem their gifts at a local Starbucks store.

The online-to-offline social gifting platform will deepen Starbucks' engagement with its customers and introduce the brand to new customers, said Wong.

"Despite our early success, we are only in the beginning chapters of our growth story," Wong added.

The brand's higher-end Roasteries and Reserve stores will be another driving force for Starbucks' growth. They sell premium coffee and offer customers experience with the craft of roasting and brewing coffee.

The company plans to open its first international Roastery in Shanghai next year.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
潜山县| 金坛市| 响水县| 灵丘县| 麟游县| 永城市| 井陉县| 德庆县| 溧水县| 白朗县| 苏州市| 榕江县| 武强县| 沂水县| 昭觉县| 东城区| 黑河市| 黄梅县| 堆龙德庆县| 剑阁县| 海兴县| 铁岭县| 浦城县| 秭归县| 江北区| 油尖旺区| 横峰县| 晴隆县| 昌吉市| 广宗县| 霍邱县| 商水县| 汉寿县| 资兴市| 汝城县| 韶关市| 兴业县| 德阳市| 金阳县| 汝城县| 恩施市|