国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Technology

Xiaomi probed for misleading consumers

(China Daily) Updated: 2015-09-30 09:25

Xiaomi probed for misleading consumers

Reporters visit the first Xiaomi store opened in Taipei, China's Taiwan, Aug 6, 2015.[Photo/Xinhua]

Chinese smartphone vendor Xiaomi Corp is under investigation for alleged violation of the country's new advertising law, a financial news outlet reported on Monday.

Industry regulators have initiated an investigation into the Beijing-based handset maker on suspicion of using phrases including "the best" to describe its products online, according to a report by the Securities Daily .

The Haidian branch of the Beijing Administration for Industry and Commerce said in a statement that its behavior could violate the country's new advertising law, which bans enterprises from using superlative adjectives, including "the most advanced", in promotions.

Xiaomi is the first Internet enterprise to be probed after the law became effective on Sept 1.

The revised legislation is intended to protect consumers from advertisements which overplay and exaggerate product features.

The statement said law-enforcement staff had found evidence of suspect behavior on Xiaomi's official website after receiving a tip-off from a whistleblower.

Officials from Xiaomi and Beijing Administration for Industry and Commerce were unavailable for comment.

Zhu Dalin, an analyst at Beijing-based Internet consultancy Analysys International, said it is quite common for hardware manufacturers to resort to superlative adjectives in product promotion.

"The new law will have a certain impact on Internet companies," Zhu said, "but not too much-after all, consumers are so accustomed to clichés such as 'the super phone' and 'the omnipotent TV' that these phrases make no real sense to them now."

This is not the first time Xiaomi has been involved in a deceptive-advertising dispute.

In August, it launched a new smartphone, the Red Mi Note 2, which was promoted on e-commerce sites as equipped with panels from Japanese electronics giant Sharp Corp and the Taiwan manufacturer AU Optronics Corp.

But consumers found that the gadgets' screens were actually produced by Tianma Microelectronics Co Ltd, which is based in Guangdong province.

In response, Xiaomi said the information which had appeared on third-party e-commerce platforms was wrong, due to an employee error, and claimed it never said on its own website or at the launch event that the panels were from Sharp or AU Optronics.

"Such a dispute really hurts Xiaomi's corporate image," Zhu said.

"As an influential enterprise which boasts a sizable Chinese fan base, the company should have informed users of the panel issue beforehand, rather than wait until consumers dug out the truth."

Ma Si contributed to this story.

Hot Topics

Editor's Picks
...
杨浦区| 扎囊县| 凌源市| 香河县| 科技| 印江| 定日县| 三门峡市| 吴江市| 白银市| 长寿区| 汝州市| 磴口县| 双峰县| 双辽市| 凌云县| 辽阳县| 澄城县| 仙游县| 太保市| 青州市| 延安市| 巴彦县| 兴业县| 南涧| 漳州市| 龙陵县| 邯郸县| 汝南县| 漾濞| 祁门县| 潼南县| 合作市| 龙井市| 信宜市| 临泽县| 海盐县| 祁门县| 柳州市| 凤翔县| 双江|